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A Million Downloads of Angry Birds Halloween In Just 6 Days

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Rovio is happy to announce that Angry Birds Halloween has been a resounding success, with a million downloads in App Store in just six days.

Angry Birds Halloween and Angry Birds Halloween HD stormed the App Store charts across the world on iPhone, iPod and iPad, reaching #1 in the US and UK within 24 hours of launch.

Rovio announced today on their Blog, that the Halloween edition of Angry Birds ( iTunes Link ) took only 6 days to reach 1 million downloads.

Angry Birds Halloween

This is another example of the effectiveness of the 99 cent business model. Right now in the U.S iTunes App Store, the top 10 selling apps (downloads) are all 99 cents, and 5 of those are also in the top 10 grossing apps.

Can’t get enough Angry Birds? Check out these amazing costumes.

Posted By Justin Luey | Follow Me On Twitter

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  • has

    I downloaded this immediately since I had finished the original, with 3 stars in every level. I hope they do a Christmas version as well!

  • has

    I downloaded this immediately since I had finished the original, with 3 stars in every level. I hope they do a Christmas version as well!

  • ML

    It’s not the 99 cents business model at work. It’s the fact that Angry Birds has became a popular game and it took almost a year to get to that point. Obviously people got hooked on it (“has” comment below is a clear example of that) and were anxiously awaiting the next update. If they charged $1.99 for it, they would still generate shitload of sales. Now… if you release any game now and charge $.99 or even less for it, I doubt you’ll see the riches.

  • That’s what happens when you produce greatness lol

  • That’s what happens when you produce greatness lol

  • Anonymous

    My whole family is obsessed with this game. My lockscreen right now: http://dl.dropbox.com/u/7516107/Photo%20Oct%2028%2C%2013%2010%2054.jpg

  • Don’t get me wrong, it takes a lot more than a 99 cent price tag, but the price is a major factor. You list that it “has become popular” as a reason for success, popularity is the measure of success, not the reason for it. Would the game have become the phenomenon it has priced at $4.99? I doubt it. People tend to buy 99 cent apps as an impulse purchase, they tend to think more about higher priced apps.

    I don’t think it’s a coincidence that the App Store sales charts are dominated by 99 cent apps. You’re right that the app has to be good, a bad app at 99 cents or free isn’t going to succeed.

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