Apple Has Started Selling (PRODUCT) RED iPhone 4 Bumpers


Apple has started to sell (PRODUCT) RED iPhone 4 bumpers, which can now be seen on The bumper was first noted last light to appear as noted by 9to5Mac. The bumper works with the iPhone 4 and iPhone 4S and is priced at $29 CDN, and its current availability is noted as 4-6 days:

Dress up your iPhone with an iPhone 4 Bumper. Choose one of six colors or (PRODUCT) RED and slip it around the edge of your iPhone. With metal buttons for volume and power, two-tone colors, and a combination of rubber and molded plastic, Bumpers add a touch of style to any iPhone 4S or iPhone 4.

The (PRODUCT) RED campaign was started back in 2006, when U2’s frontman Bono approached Steve Jobs for a collaboration. The original logo was supposed to be written like this: (APPLE)RED. But, as revealed in the Walter Isaacson biography on Jobs, the late former Apple CEO did not like it:

“I don’t want Apple in parantheses,” Jobs insisted. Bono replied, “But Steve, that’s how we show unity for our cause.” The conversation got heated–to the F-you stage-before they agreed to sleep on it. Finally Jobs compromised, sort of. Bono could do what he wanted in his ads, but Jobs would never put Apple in parantheses on any of his products.

Select Apple retail stores around the globe usually participate in World AIDS Day, where stores focus their effort on selling (RED) products to help fight the disease in Africa (and Apple Store logos glow red).


  • I find it weird that they waited until just months before these will (supposedly) be incompatible with the newest iPhone to release this. Doesn’t make a ton of sense timing-wise, unless the next iPhone will have the same form factor. 😉

    On a design-related note, I’m quite sad that Steve refused to put the Apple logo in parenthesis. I remember when the first Apple Product RED iPods came out and my first thought was that Apple’s designers didn’t get the campaign and messed up the logo design. Bono was right, it didn’t quite fit with the way the rest of the brands were being advertised and it made Apple look like the stuck-up a**hole of the group that doesn’t play well with others. I suppose that often isn’t far from the truth.

  • yearoftherat

    Still can’t believe that Apple is still asking $29 for these things. There are a lot of other cases out there that will do a better job protecting our phones than the bumper for the same price if not cheaper too.

  • Yep. The Bumper is light and sturdy though. For those that received them free via ‘antennagate’, they’re great. For those that paid…that’s another story.

  • Don

    All the bumper ever did for me was mark up the metal band around the phone… Oh, and deal with Antennagate…