After some outages in the App Store this afternoon, it appears Apple is testing a new layout to the Featured area in both the App Store in iOS 6 on both the iPhone and iPad.
As you can see below, the iPhone’s Featured area now has a side scrolling top area for the Editor’s Choice pick, App of the Week, and other categories. Other pre-arranged subcategories appear below as tiles further down, similar to what we’ve seen within iTunes on the desktop.
The iPad’s Featured area now shows the top area in a Cover Flow-like display:
It was just last week Apple introduced Genius for the App Store in iOS 6 and a new revised search layout, making use of features from its acquisition of Chomp.