Apple Clarifies the Description of ‘Apps for Passbook’


Passbook in iOS 6 has become one of those apps that may be confusing for users because there are no clear instructions provided on how to use the app. Essentially, Passbook is a repository for tickets, coupons, passes and other items you need quick access to, which will appear based on integration from supported apps.

We’ve previewed how Passbook works for Cineplex Mobile and recently Porter Airlines jumped into the Passbook arena (Starbucks will soon too).

Apple has updated the App Store description page for Passbook apps with the following, as noted by ourselves and others:

Passbook is the simplest way to store your boarding passes, tickets, coupons, gift cards, and more in one place. With Passbook, you can scan your iPhone or iPod touch to check in for a flight, get into a movie or redeem a coupon. Wake your iPhone or iPod touch, and passes appear on your Lockscreen at the appropriate time and place. Explore our collection of apps that work with Passbook and check back often as new partners will be added regularly.

You will find this page when you tap on the link to the App Store at the bottom of the Passbook app:

Until we see more apps updated to include Passbook functionality, the feature will be limited to the apps listed in the App Store such as Live Nation, Ticketmaster, United Airlines and American Airlines to name a few. Have you tried Passbook yet?


  • I just mine at the theater last night for the first time … really easy 🙂

  • Scuzzy

    American Express added content yesterday I believe, but it’s only for eligible cards in the US. Hope it will come to Canada soon!

  • Yeah, we saw that. I tried to activate one of our AMEX cards, but alas, US-only. Definitely hoping for Canadian support.

  • umbh

    The Cineplex/Scene app for iOS has been updated. The app now supports the scene card as a seperate loyalty card with membership number as a barcode and scene point balance. You should’ve waited to publish this article.

  • We were waiting for you to tip us with an email first. 🙂

    This is great news.

  • mrideas

    Ya have to admit was a bit confused how passbook worked but used it for a couple movies now and just added scene card. Pretty slick.

  • Mikef2007

    Something I noticed is the app goes to full brightness when you open it, even if your phone is on the lowest brightness level.

  • Scouts

    Full brightness is by design so scanners don’t have trouble reading the code. Brightness returns to normal levels after exiting Passbook. Details. 🙂

  • it would be nice if Passbook didn’t require the Apps to be installed in order to be used or if all the connections with the services was within Passbook. I just like to have the least amount of icons possible

  • Mikef2007

    Yeah I get that. That is what I was saying.

  • Ali

    i used the cineplex app to buy a movie ticket couple of weeks ago. the ticket did show up on main screen. the movie was at 12:30 in the afternoon but the passbook pop up said 8:30 am and the notification would pop everytime i got any other notification like text or email. really annoying. hopefully its just a bug fix. it’s just one of those flashy apps for now just like compass.