Instagram Now Allows Photos and Videos to Be Shared in Landscape and Portrait [u]


Instagram has announced you can now share images and videos in landscape and portrait formats, a big change from its original mantra of only sharing media in square format. The company says nearly 1 in 5 photos or videos shared aren’t in square format, hence this change:

Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way. To keep the clean feel of your profile grid, your post will appear there as a center-cropped square.

Below are examples of how portrait and landscape formats will look on Instagram, bringing a new look and feel to the social network:

Screenshot 2015 08 27 10 10 09

Instagram says this change will enable video in widescreen to “be more cinematic than ever.” Also, all filters can be applied to photos and videos, instead of having separate filters. Video filters now can have their intensity adjusted as well.

What do you think about this change for Instagram? For all those third party apps that helped crop your portrait and landscape photos for Instagram, you can kiss those good-bye.

Update: Many users aren’t seeing this, as the feature is going to be rolled out “in the next day or so”, according to Instagram co-founder Mike Krieger on Product Hunt:

instagram rollout

Click here to download Instagram for iOS in the App Store.


  • MikeJenkinson

    Good move.

  • It’s sad that they’re giving in to mainstream desires (though not surprising, since they’re owned by Facebook).

    Artistically, limitations are often a very good thing. I think dealing with limitations like a forced aspect ratio, or only being able to upload from your phone, or Vine’s looping six-seconds of video, are elements that push artists to be a little more creative, and help to create a more passionate community. So while this may be a good move for widespread adoption, there’s also a chance it might annoy the community that initially adopted and helped build Instagram, as it yanks out some of the limitations that helped form the relationships that built the platform.

  • natedog

    no button even after I updated. Weird. I have a iPhone 6. anyone else not seeing it? And yes, I am looking in the right place and following instructions. lol. It is happening with lots of others as well.

  • drew204

    No button for me either.

  • Pamela

    Only in the US right now (according to the update in the App Store)

  • Check the latest update–this is being rolled out in the next day or so, says Instagram.

  • xxxJDxxx

    How about pinch to zoom?

  • Tim

    Completely disagree. Those that didn’t like the restriction just went around it with apps that created absent space. That’s why they’re doing this. And I say this even though I think portrait video is ridiculous 99% of the time.

    Sharing square pics exclusively was turning Instagram into a farce of itself. This is as much of a no brainer as it was when Facebook stopped making people use the the word “is” in their status updates.

  • I got this update last night! So definitely in Canada too now.