Instagram Update Brings New ‘Mayfair’ Filter, Facebook iOS 6 Integration


Instagram has released an update just prior to the shutdown of iTunes Connect for the holidays. This new version introduces a new filter called “Mayfair”, adds Facebook iOS 6 integration, more languages support and the ability to share photos from any album, plus some bug fixes.

What’s New in Version 3.4.0
– Instagram is now available in 25 languages!
– New filter: Mayfair
– Share photos from any album
– Facebook iOS 6 integration
– Improved performance and bug fixes

Here’s a picture of the new Mayfair filter; it’s not bad but it’s also nothing special, it might take some time to find the perfect photo to apply this new filter to:

instagram mayfair

Instagram Reverts Its Advertising Terms of Service After Facing User Backlash

Instagram this evening also posted on their blog their old advertising terms of service is set to revert to its original terms. The change comes as the photo sharing network has faced a revolt from its user base over its awkwardly-worded language that it would sell Instagram photos taken by its users.

Instagram co-founder Kevin Systrom had this to say:

The concerns we heard about from you the most focused on advertising, and what our changes might mean for you and your photos. There was confusion and real concern about what our possible advertising products could look like and how they would work.

Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010. You can see the updated terms here.


You also had deep concerns about whether under our new terms, Instagram had any plans to sell your content. I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don’t own your photos – you do.

Are you back on Instagram?

Click here to download Instagram–it’s free.


  • gtasscarlo

    Who uses instagram after what it’s new TOS are.

  • Did you not read the article? They reversed parts of their new TOS since too many people were confused about it.

  • Sean

    So Instagram has no ‘intentions’ of selling our photos, but are they still able to somewhere in their updated terms? Or are we all covered and good again from the old section they’re keeping?

  • From what I can tell, they’re able to post your photos alongside advertising, possibly making it look like it might be part of the advertising. I think this is what they were getting at when they had the terms that sounded like they’re going to sell your photos.

    I don’t think their plans have changed, I think they just realized that people will analyze their TOS a lot more than they expected and run with it. (Why Facebook wouldn’t have seen this backlash coming I can’t understand.)

    But I seriously don’t think they were ever planning to sell any photos to advertisers that would use them in other mediums. I think their intention was just that they would sell ads that could be displayed alongside Instagram photos, so in a way they’re selling the use of that photo for an Instagram-specific ad, but they figured out a way to word it so that it doesn’t sound like they’re selling your photo, they’re just selling ad space that happens to look like it’s associated with your photo. But I think they’ve made it clear they don’t have rights to sell your photo for other uses.

    Obviously, it’s all speculation at this point, and I’m not a huge fan of the advertising-beside-your-photo idea, but the one thing I do find a little comforting is that they’ve implied that they will try and show previews of what the new advertising will look like before they implement it. Some designer’s got a tough job ahead of them.