Rovio Entertainment, makers of the best-selling Angry Birds game that has now been downloaded over 1 billion times, has today released its first book app called Bad Piggies Best Egg Recipes, an interactive cookbook for iPad. The book is currently available for download in the App Store for an introductory price of $0.99, but will later go up to its regular price of $4.99.
Rovio published a print version of the book last year that goes by the same title, but the app is “not just a book,” says Angry Birds CMO Peter Vesterbacka.
“We took the content from the book, 41 egg recipes, but didn’t want to just take the book, make a PDF and sell it to people. We actually made it a lot more interactive.”
“With ‘Angry Birds’ the game, we have built the biggest distribution format on the planet, with more than 1 billion downloads. For us, it’s very, very easy and very fast to cross-promote the book in all our games.”
“We’re not looking thousands or tens of thousands of downloads, we’re looking for millions of downloads of this book…We’re going for massive, massive volume.”
Here are some of the app’s highlights:
- 41 delicious egg recipes
- Animated illustrations that brings the birds and pigs to life
- Step-by-step photo instructions
- Funny and surprising photos of the finished recipes
- Social media integration and built-in album to share photos of your creations
- Real egg timer built into the app
So if you do plan on getting this one, better do it now before the price goes up!
- Download Bad Piggies Best Egg Recipes For iPad [Direct Link]