Toronto Eaton Centre Launches iBeacons with New iPhone App, $1000 Giveaway


The Toronto Eaton Centre iPhone app has been updated to bring a new experience which allows customers to customize the app based on their preferences, making for an easier way to navigate the mall.

What’s New in Version 2.0.1
A totally new Toronto Eaton Centre experience!

Create personal filters, like your favourite stores to customize your view and experience next-level personalization by receiving messages based on where you are in the shopping centre!

Eaton centre Eaton centre 2

But even more interesting is the support of ‘bluetooth beacons’ throughout the mall which aims to help customers ‘find relevant shopping information’ based on their location in the mall. The app has a new splash screen which encourages customers to enable Bluetooth on their iPhone and grant location permission to experience the new app:

Eaton centire ibeacon

Update: the iBeacons were implemented by Toronto’s Mobile Fringe, not PinPoint UK.

Right now, to celebrate the new app, you can enter a chance to win $1000:


Download and launch the new Toronto Eaton Centre App and when you first visit us with the new app installed* you will be prompted to enter the $1,000 draw.

Of course you’ll need to have the app open with Bluetooth and location service enabled. The contest runs from June 30 to August 15, 2014.

A more recent implementation of iBeacons was at the Hudson’s Bay Store in Toronto at Yonge and Queen, where a LXR & Co pop-up shop had implemented the technology.

We last touched on the Toronto Eaton Centre app way back in 2009 (boy that was a long time ago).

Click here to download the updated Toronto Eaton Centre iPhone app—it’s free. Let us know if you’re going to try this out at the mall and tell us how it works out for you!

Thanks Marc!


  • Chrome262

    I have had this app for a while now, and it is so much better now. Anxious to see how the bluetooth works.

  • Let us know!

  • Al

    So, let me get this straight… Once every store is using this, you get bombarded with noticed every 10 paces as you stroll through the mall. Is that about right? As if we can’t see the “Sale” signs in the store windows? And as if I had an interest in all the stores in the mall.

    How is this a good thing?

  • bionicmonk

    You can just refuse and not connect/allow the iBeacons. It’s not really that dramatic.

  • Al

    Obviously. That’s not the point. Tell me why ANYONE would tolerate, let alone, want this (“this” meaning… exactly what I posted in the previous post).

  • Chrome262

    The directory still isn’t updated, stores that have moved don’t show their new location. There wasn’t any notifications other than the contest one. And it doesn’t pop up on your screen, you have to actually go in to message center in the app, but i think thats one of the settings.

  • Rio

    For someone visiting the mall for the first time, this can serve as an in mall GPS.

  • Al

    You mean like the easy to use map at each entrance?

    Anyway, I don’t know if store GPS is a feature. It may be. But it’s clearly not the focus.

  • Mike

    Shopping Centre’s will be looking to use the iBeacon technology to enhance a shoppers experience. There are thresholds on all messages sent (example 2 a day max), the centre won’t want to tic anybody off by bombarding them with messages…… Positives of this feature would be a reminder of which entrance you used to enter the mall, if you are interested in seeing the specials/sales for the day, or would like to know about the special events that are upcoming.