YouTube Founders Launch MixBit, to Challenge Instagram and Vine



Vine was challenged by Instagram’s recently introduced video recording feature. But there is a new boy in town. His name is MixBit and he aims to challenge the two rivals.

MixBit is the latest project of Steve Chen and Chad Hurley, the guys who brought us YouTube. The app practically reminds of the aforementioned two most popular short video apps, but it goes beyond them. The recently unveiled apps allows 16 seconds of video recording, one second longer than Instagram and more than double that of Vine’s six second limitation.

What makes this app outstanding, though, according to its description, is that it is all about mixing and editing video. This means you can record up to an hour long video, which contains 256 clips of up to 16 seconds each.

Because the app stores each one of them as independent elements, you can drag and drop them to rearrange, cut or delete clips, and publish right from your iPhone to MixBit website, Twitter, or Facebook.

As the creators point out, with MixBit you can create complex video stories instead of independent 15- or 6-second clips that have multiple limitations — and time is one.

Will MixBit be the tool to create popular videos of the type that helped YouTube to become the force it now is? Download the app and let us know if it will be your preferred tool for video recording and mixing.

Download MixBit, it’s free! [App Store Link]


  • MikeJenkinson

    I tried it this morning and I think it has a lot of potential, but it’s still pretty buggy in a lot of ways. I had a lot of trouble automatically sharing from the app after publishing to my connected social media accounts. I had to manually share instead. The Google+ post was a bland, non-descript link instead of an embedded video link like on Facebook. Plus, I couldn’t watch the published video from my Tweetbot or Twitter app, which kind of defeats the purpose of sharing it to Twitter. Instead, I was pushed off to the website and it wouldn’t load the video for me within the app. And right now, you have to save your video clips to your Camera Roll as you shoot them – once you stitch them together into a video to post they’re “locked in” and cannot be saved any longer, which, IMO, is a bad choice.

    The best thing the app does is ensure that all video is oriented in landscape mode even if it’s shot in portrait mode by putting a black box “crop” on the screen in portrait mode. And the ability to import video is great because I can shoot video in the default camera app or YouTube Capture app (my preference most of the time) and then import it, clip it down and stitch it together.

    I think it will be great for creating, say, vacation videos or highlight videos of a concert or event or something. Will it be something I use in my every day life? Dunno yet. They need to work out the bugs first and ensure a smoother experience.

  • Chrome262

    With instagram supporting library vids now, I don’t see anyone really bothering with the other stuff. I mean you can take and edit your videos locally then load it up to instagram. Youtube is worried because they were the only option to upload vids, now less people are bothering. Good try though, yes its buggy as Mike said, but it is cool