Apple Announces iPad Media Device


Ending months (years?) of rumors, Apple today officially unveiled their tablet computer named the Apple iPad. During a January 27 2010 Apple Event, Apple CEO Steve Jobs called the iPad “way better than a laptop, way better than a phone”.

The iPad weights in only 1.5 pounds, which is currently lighter than any netbook, and comes in at 0.5 inches thin. The device also includes a 9.7-inch IPS display (looks 4:3?). Internally, the iPad includes a 1GHz Apple-built ARM A4 processor which includes both the CPU and graphics chip.

On the outside, the device includes a Home Button, volume rocker, silent switch, speaker, microphone, 30-pin connector, headphone jack, SIM tray, and sleep/wake button.

Storage on the iPad comes in three capacities; 16, 32, and 64GB flash SSD. The device also gets approximately 10 hours of battery life (watching video) and a whopping month of standby time. Users also get 802.11n WiFi and Bluetooth 2.1+EDR.

The iPad also comes in a 3G data connection model. The data plans in the USA with AT&T, which have no contract, will be $14.99 for 250MB per month or an unlimited data plan for $29.99. International carrier plans, such as Canada, will not be announced until June/July 2010. The 3G version of the iPad is also unlocked, supports GSM micro SIM, and includes a black plastic covering for the antenna such as the original iPhone and current generations of iPod Touch.

Navigation of the iPad is practically identical to the iPhone/iPod Touch, in which reading and viewing media is done as seamlessly as on the iPhone/iPod Touch.

Like many of Apple’s other devices, the iPad includes iCal, Safari (no flash?), Email,

Address Book, Maps, and iTunes for music, TV shows, podcasts, and, movies. YouTube is also included with high-definition streaming content.

On the iPad App Store, the device can run “virtually every one of these apps, unmodified, right out of the box.” Apps can be run either very small, 1:1 pixel, or in the center of the screen. Moreover, apps can also “pixel double” and run in full screen, in a low resolution mode.

The iPad further includes an accelerometer and built-in compass. The device also has an included orientation sensor for moving between landscape and portrait views.

The virtual keyboard on the iPad covers half of the screen when holding the iPad in landscape, which is similar to how the keyboard acts on the iPhone/iPod Touch.


  • WiFi 16GB: $499
  • WiFi 32GB: $599
  • WiFi 64GB: $699
  • WiFi + 3G 16GB: $629
  • WiFi + 3G 32GB: $729
  • WiFi + 3G 64GB: $829

The WiFi models will ship near the end of March 2010 worldwide.

The WiFi + 3G models will ship near the end of April 2010.

Check out the summarized spec list below:

  • 9.7 inch IPS display
  • 0.5 inches thin
  • 1.5 pounds
  • Full capacitive multi-touch interface
  • 16, 32, 64GB Flash memory storage
  • Built-in Speaker/Microphone
  • Accelerometer/Compass
  • 1 GHz Apple-branded A4 chip
  • Bluetooth 2.1 + EDR
  • 802.11n WiFi
  • 30-pin Dock connector (same as iPhone)
  • 10-hours of battery life, one month standby time
  • Runs all iPhone apps
  • App Store

Standard iPad Applications:

  • App Store
  • Calendar
  • Contacts
  • iPod
  • iTunes Store
  • Mail
  • Maps
  • Movies
  • Notes
  • Photos
  • Safari
  • YouTube

(Images courtesy of Engadget & Gizmodo)


  • Dusty

    GIANT iPhone on STEROIDS! Wow.

  • iguy

    Way better than a laptop?

    This thing looks useless. I have an iPhone and a Macbook Pro, why do I need something that is in between? I'm a pretty big Apple supporter, but I won't be defending this product from my coworkers like I usually do for Apple.

  • cityhues

    Looks interesting – not sure about the name – don't like that. Wonder what Rogers will charge to get 3G data on thie iPad?

  • rorypiper

    I'm kinda feeling the same way here. Looks awesome, but I already have devices that do all this.

  • Robert

    so where is the iphone 4.whatever update? or were these just rumors? i have the 32gb 3gs…this ipad…aka jumbo iphone, looks ridiculous…i thought we ggot rid of the jumbo cell phones in 1992??

  • Noname

    I wonder if you can put your Telus HSPA sim in it and use your iPhone's data plan instead of having to get a monthly plan?

  • nosnoop

    Still no multitasking! Doesn't bode well for the hope of multitasking in iPhone OS 4.0.
    And still no flash! Web experience cannot be called complete without flash.

    But at $499, it probably will sell quite well.

  • Not Sold

    It will sell well with the Apple junkies but its just a BIG iPhone with a few less features

  • djepsilon

    I'm so conflicted right now I don't know what to think. On one hand, yeah actually a large iPhone would be handy in some cases… Meetings at work, travelling, presentations… but on the other hand why the f*&% wouldn't I just use a laptop?

    I can't believe that they didn't AT LEAST put a webcam on this thing. Seems like Apple has something against video these days. I fear the worst for the next iPhone hardware upgrade.

  • Dusty


    CNBC Anchor Says the Apple iPad “Reminds Me Of Feminine Products”

  • Fgg

    Can you tether with the ipad?
    I would think so.

  • ML

    What a COMPLETE joke. So much anticipation and big hopes just to see this… iDisaster.

    Apple lost me as a potential customer (not a big deal, but how many of you think a line – I am pretty sure a lot). $1,000+ will go to the company that will product a device with the following specs:

    * 16:9 aspect ratio
    * 1080p HDMI output
    * slim form factor, multi-touch screen
    * running WebOS or any other decent Linux-based OS (even Windows 7 will do)
    * >64GB storage or at least expandable via a SD slot
    * USB port(s)! essential. could be done via a cable extension.
    * stylus input! essential.
    * front camera! essential.

    + wi-fi, 3G, BT + other goodies.

    now companies have a chance to really outdo Apple, and it's not hard considering the piece of shit gadget they've just released.


  • tazcorp

    BIG Disappoinment…

  • The device started out as a giant iPod Touch, and even if it stayed that way it would sell well. The iPod Touch / iPhone OS is great. It's perfect for media and it has so many great apps. The iPad's larger screen is perfect for movies, Safari, and games. In other words if the iPad was only a big iPhone, I believe it would do well.

    Luckily, it's much much more. The iBook store and the screen instantly makes it the best reader out there. The best part is you can use the iBook store or the Kindle app if you are already an Amazon customer.

    The multi-touch iWork is the killer feature, it not only makes it easy to read and create documents but it opens up a whole new category of Apps for the developers to create. A year from now you'll be editing pictures/video, coding, and doing almost anything else you can do with a laptop.

    I'm hoping Rogers does the $30 unlimited data plan and subsidizes the price on a contract.

  • scat19

    Wow – this is pointless IMO. Needs to be more “computer” than phone IMO.

  • Kevin Foster

    Me too. I won't be buying one. I cannot see the point of it as I have an iPhone and a laptop. I am not sure what I was expecting but this device is, from what I can tell without having actually seen one, a bit of a disappointment. Sorry I don't share your enthusiasm Steve!

  • wuju

    I'm disappoint in the follow reasons.

    1) no webcam, come on! I was so looking to use it to read news and chat the same time on the bed with iPad
    2) no multitasking??? I guess since it uses iphone OS, Jailbreaking would at least allow me to do it with backgrounder
    3) removable battery but I can live with 10 hours usage but how easy is it to replace if the battery wouldn't charge much later on.

  • Tyrone

    I would think they would atleast make it a little better than the iPhone to make it inticing to customers. No flash(Adobe)? No camera?
    Considering our prices for data in Canada, we will be charged outrageous pricing for data and I would indefinetly count out unlimited data. I hope atleast Skype is enabled for those who buy it

  • Disappointed is my feeling on this. With all the hype, I figured we'd see an Apple computer squeezed into a tablet. All we got was an enlarged iPod Touch. Fail.

  • Pingback: Apple Announces the iPad « iAligator()

  • Todd

    I think the e-reader feature will be a huge marketing point. The trouble is, the single most important point of an e-reader is that it CANNOT be back-lit. No one can read a novel with a flashlight shining in their eyes.

  • This is amazing…I've had a burning desire for a computer that I can sit on the couch with, use to read the newspaper, surf the net, watch movies…all in my lap. It's like a whole new world has been opened up.

    I'm going to have to sell my macbook to take advantage of this wonderful innovation in computing.

    Jokes aside, I WANT IT I WANT IT. Damn Apple and their pretty things.

  • People that have played with the new iPad are saying (according to Gruber at Daring Fireball) that it is very very fast. The new Apple A4 chip under the hood is an unknown – but on first blush appears to be speedy.

  • This is the million dollar question. Also, what will Telus/Bell offer, if they are invited to the party.

  • That is a very aggressive pricepoint! Enough to lead to about a couple million or more impulse buys I bet! 😉

  • LOL. The rumours led to so much hype for the iPad, it was pretty much impossible to please everyone. That being said, the iPad fits in between an iPhone and MacBook like they said. I can see a first time Apple purchaser to drop some coin on an iPad.

    As for other companies outdoing Apple, that's easier said than done. Just look at how mobile companies have fared against the iPhone. They can copy, but the user experience isn't the same (ie Nexus One).

  • Agree. However, having a dedicated e-reader like the Kindle is just one more device to carry. The iPad replaces that, but at the cost of no e-ink. I also wonder about the strain on your eyes from reading on the iPad. However, it's a tradeoff I bet many are willing to take considering you get so much more than an e-reader.

  • I cannot remember the last time I've replaced the battery on any cellphone or laptop (Mac or PC). By the time the battery is dead, it's time to upgrade anyways!

  • I bet once I play with one in person, the Apple in me will force myself to buy this damn device!

  • This is also very interesting, the A4 chip. A lot of the guys who tested the iPad said it was blazing. I wonder how much horsepower is really within this chip. The energy saving aspect of it must be crazy to allow for 10 hours of battery life.

  • I currently read novels on my iPhone and it has never bothered me. I usually only read for an hour at a time or less so the iPad is perfect.

  • I currently read novels on my iPhone and it has never bothered me. I usually only read for an hour at a time or less so the iPad is perfect.