Just six days after the special event during which Apple introduced the iPad Air and the Retina iPad mini 2, alongside other goodies, and announced that it had already sold 170 million iPads, the company has posted its 2013 Q4 earnings. Apple has announced $37.5 billion in revenue (the highest analyst forecast was $39 billion) and a net profit of $8.2 billion.
Below you can read a breakdown of products Apple sold between July and September:
- 33.8 million iPhones (26.9 million a year ago)
- 14.1 million iPads (14 million a year ago)
- 4.6 million Macs (4.9 million a year ago)
- sales have generated $9.9 billion in cash
“We’re pleased to report a strong finish to an amazing year with record fourth quarter revenue, including sales of almost 34 million iPhones,” said Tim Cook, Apple’s CEO. “We’re excited to go into the holidays with our new iPhone 5c and iPhone 5s, iOS 7, the new iPad mini with Retina Display and the incredibly thin and light iPad Air, new MacBook Pros, the radical new Mac Pro, OS X Mavericks and the next generation iWork and iLife apps for OS X and iOS.”
Looking forward to the next three months, Apple is generally confident that it will have a great holiday quarter, as the iPhone 5s and iPhone 5c have launched in 46 countries already, and the third wave of rollout is close. It is also making preparations for the launch of the recently introduced iPads.
Apple is providing the following guidance for its fiscal 2014 first quarter:
- revenue between $55 billion and $58 billion
- gross margin between 36.5 percent and 37.5 percent
- operating expenses between $4.4 billion and $4.5 billion
- other income/(expense) of $200 million
- tax rate of 26.25 percent
The consensus between analysts today was that Apple will post a profit, a slight 3% rise in revenue, and an earnings drop compared to the same quarter last year.