comScore: Samsung Still Leads US Mobile Marketshare, Apple Maintains Growth

comScore, the global leader in digital business analytics, has just published its report for November 2012 US mobile subscriber marketshare, reflecting pretty much the same figures as seen in the company’s report for October 2012 US marketshare, with Samsung retaining the top spot and Apple maintaining a steady growth.


comScore’s MobiLens service, that surveyed 30,000 US mobile subscribers during the three month average period ending November 2012, found that Samsung is the most popular OEM among consumers with a 26.9% market share, followed by Apple at 18.5%, LG at 17.5% and Motorola at 10.4%. Once again, Apple recorded the biggest increase, up 1.4%, during the specified period, followed by Samsung.

Android continued to lead among smartphone platforms, accounting for 53.7% of smartphone subscribers, while iOS secured 35%.

123.3 million people in the U.S. owned smartphones (53 percent mobile market penetration) during the three months ending in November, up 6 percent since August. Google Android ranked as the top smartphone platform with 53.7 percent market share (up 1.1 percentage points), while Apple’s share increased 0.7 percentage points to 35 percent. RIM ranked third with 7.3 percent share, followed by Microsoft (3 percent) and Symbian (0.5 percent).

Once again, text messaging topped comScore’s “Mobile content usage” list, followed by app downloads and browser usage.

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  • FragilityG4

    People wonder why Samsung still leads the mobile market, here’s the reason:

    I just saw a Best Buy commercial for the Galaxy SIII – $0 plus a $125 accessory credit on three years.

    Like I’ve said before, it’s easy to be number one when you give your product away for free.

    I’d like to see the SIII selling at the same price point as the iPhone and then look at sales.

  • That’s pretty much it. It’s like how RIM had 2 for 1 BlackBerrys years ago. Easy to pad the numbers with cheap devices.

  • Gary

    That’s in Canada. Canada has notoriously been known for offering cheap android devices. However, in the US (where this data is actually from) the s3 is offered at a similar price point to the iPhone 5. The fact is that iOS has grown stale and people are beginning to realize this. Fanboyism aside, people need to realize that neither Samsung nor Apple is paying you to be their Internet soldiers. Let people choose what they want without ridicule. Personally I have had every single iPhone up until the 5 and could not justify the cost of purchasing a phone that is nearly identical to my 4s. Therefore I decided to try the s3 and I love it. Please guys keep an open mind

  • FragilityG4

    If we want to be fair than you have to also take in account that this study is not inclusive to just smartphones. This is all phones … How many does Samsung offer? How many for free? How many for next to nothing? How many can be purchased without a data plan?

    With all this considered Samsung still have an artificial advantage.

    What makes the SIII better than the 5? I’m curious because all I’ve ever heard fAndriods say is “micro USB” or “SD Slot” … I personally have seen little no advantage of Jellybean or Krispy Kream or whatever google calls their OS compared to iOS. I just see a open source OS susceptible to attacks that caries tons of bugs.

    I have had a few friends return their Andriods because they had too many bugs.

    I have an open mind but remember your trolling on a iPhone “fanboy” website.

    My opinion.

  • max

    Well written! I couldn’t have said it better myself.

  • Gary

    I could say exactly the same thing about Apple. For example, the iphone 4 is free on contract. While I do agree with you that Samsung has many more models available you accused me of trolling. Just because you have a few friend who returned their android phones due to bugs doesn’t mean anything. I also have a few friends as well who have given up their iOS devices and made the switch to android.

    You also asked me what advantages the s3 has over the iPhone. I would like to refer you to the following YouTube video and you can see for yourself.

    The iPhone is a great smartphone don’t get me wrong but ios has grown stale and it’s a fact that you cannot deny. So please don’t say you have an open mind and then state that the only advantage the s3 has is a micro USB, or an sd slot. I suggest you thoroughly research before you make such a foolish claim.

  • FragilityG4

    I have no interest in reading anything because at the end of the day I don’t care for Samsung phones and that won’t change (not to mention if it had features worth saying you would say and not ask me to read). I’ve had two iPhones now and they are the best phones I’ve used.
    I’ve had friends who switched away from iPhone only to come back at their quickest convince. I know more people with iPhones than any Andriod.
    I would be interested however to hear why you consider iOS “stale”.

  • Gary

    I never asked you to read anything I asked you to watch. Android phones have numerous more features than iPhones. I highly suggest you re-read my comment and watch the video. It is part of a series of videos that show how far more advanced the android os is compared to ios. One example is that android fully integrates other apps such as drop box into messaging. Please watch the video and educate yourself before you make ignorant claims. I and like I have said before I know many people who have switched from ios to android just like you keep referring to your friends. I also are you seriously asking me why ios is stale. I ios has barely changed since day one.

  • FragilityG4

    Please buddy. If Andriod is so good why are you on this site? Are you a soldier for Andriod the very thing you said people shouldn’t do in your first post? Practice what you preach. Go to a fAndriod site because I’m sick of wasting my time reading your posts.
    Dropbox integration!? Whoop-Dee-Doo Basel!

  • Gary

    No actually I’m not. I use both my I phone and s3 on a daily basis. Stop being so butt-hurt. Who the hell are you to tell me what site to go on and what not to. Watch the video educate yourself and then make a comment otherwise you just look like an ass. You have not made one meaningful comment. So either shut up or educate yourself and talk like your civilized.

  • Gary

    Thank you. This site used to have meaningful healthy discussions now it’s just full of blind fan boys who can’t accept the fact that ios has grown stale.

  • FragilityG4

    Practice what you preach. You’re goal of getting under my skin with juvenile remarks and attacks is unsuccessful. I can care less about Andriod and Samsung that’s why I read this site. I never said you can’t read this site I just wonder why someone who thinks iOS is “stale” and Andriod is “so fresh” that I should watch a YouTube video, reads the pages of those who enjoy iOS.
    Seems to me if you really liked your droid you would stick to those sites not this one. Methinks your just looking for a fight – anyways I’m done with this, I have a kid … Far more important than any OS.

  • max

    Are you the kid or you have a kid? Because you sound like one…in fact, i think you are one. Isn’t it past your bed time?

  • FragilityG4

    Really I sound like the kid? Weird that remark you wrote is probably the most childish remark on here.

  • James J

    Your last two sentences are the real reason for the stats this article is stating.
    iPhones are priced too high for many people, whether feature packed or not.
    Even an older iPhone 4 is overpriced.

    A fairer comparison of whether the issue is “stale” iOS or not, is how do iPhone 4S/5 sales compare to Android in the same price range. (Galaxy SIII, etc)

  • Acer12345

    If you haven’t realized yet, this website has more stuff than just “iOS”…

    Therefore your argument is invalid.

    /coming from an iPhone 4 user but secretly wanting to get BB10 or Nokia 920…pardon my blasphemy.

  • FragilityG4

    Invalid? …. Did I miss something? No Android in that name.

  • Koot

    Saying things like “I don’t care for Samsung and that won’t change” Is one reason you qualify as a blind fanboy. My phone doesn’t make me any cooler. I’ll switch OEM’s or OS’s as soon I believe I could be using something better.
    Sounds like you’ll stick with Apple no matter what.

  • FragilityG4

    I don’t see the problem here because these people attacking me for liking iPhones have the same loyalty to Samsung. There’s nothing wrong with loyalty … Loyalty is the greatest trait a person could have. I’ve never been let down by Apple since the first tower I bought ten years ago. I still find it ironic that so many people who are against brand loyalty and Apple are reading this site. I don’t like Samsung or Android so I don’t read their fanboy sites.

  • Koot

    I have very little loyalty to any brand. Except for maybe Kelloggs Mini Wheats. They complete my morning. Apple, Samsung, Trojan or whoever only care about my money, not me. I have lot more to gain by buying whatever will work best for me. Keep buying Apple if your happy with them. I would never personally attack someone for the phone they have.
    I’ll check out all my choices before my next big purchase.