comScore: Samsung Still Leads US Mobile Marketshare, Apple Maintains Growth

comScore, the global leader in digital business analytics, has just published its report for November 2012 US mobile subscriber marketshare, reflecting pretty much the same figures as seen in the company’s report for October 2012 US marketshare, with Samsung retaining the top spot and Apple maintaining a steady growth.

comScore’s MobiLens service, that surveyed 30,000 US mobile subscribers during the three month average period ending November 2012, found that Samsung is the most popular OEM among consumers with a 26.9% market share, followed by Apple at 18.5%, LG at 17.5% and Motorola at 10.4%. Once again, Apple recorded the biggest increase, up 1.4%, during the specified period, followed by Samsung.

Android continued to lead among smartphone platforms, accounting for 53.7% of smartphone subscribers, while iOS secured 35%.

123.3 million people in the U.S. owned smartphones (53 percent mobile market penetration) during the three months ending in November, up 6 percent since August. Google Android ranked as the top smartphone platform with 53.7 percent market share (up 1.1 percentage points), while Apple’s share increased 0.7 percentage points to 35 percent. RIM ranked third with 7.3 percent share, followed by Microsoft (3 percent) and Symbian (0.5 percent).

Once again, text messaging topped comScore’s “Mobile content usage” list, followed by app downloads and browser usage.