Samsung Desperate To Catch Up With Apple In Enterprise

While Apple has already moved to the top of enterprise market, thanks to the popularity of the iPhone and iPad with professionals, Samsung is still playing catch up. In a recent article, Bloomberg Businessweek points out how the Korean tech giant captured an enterprise order by creating a custom version of its popular Galaxy S II smartphone.

Tech samsung51 01 405inline

The enterprise market includes companies that distribute smartphones and tablets to employees, who use them for checking e-mail and tasks such as tracking sales, as well as companies like Preventice, health-care startup, that want to resell the devices as part of their own products. Preventice asked Samsung to create a custom version of its popular Galaxy S II that can transmit data from a patient’s heart monitor to a doctor and also disable downloads, which might interfere with a cellular connection. Samsung made the necessary changes in 6 weeks, agreeing to pick up $40,000 in engineering costs.

On the other hand, Apple has made itself safe in the eyes of chief information officers (CIOs), with at least 80% of large companies testing iPhones and iPads for employee use. However, CIOs see Android an an unsafe mobile OS, the biggest obstacle for Samsung.

Samsung needs to persuade more CIOs to give Android a chance. According to IDC, roughly half of the 125 million iPhones sold by Apple in 2012 were used to run corporate applications, compared with only about 20 percent of Android phones. 

Still, Samsung does have an opportunity. While Wagner is aware how difficult it will be to get business people to ditch their iPhones, he says there’s plenty of new business to be had from companies that need something beyond Apple’s one-size-fits-all formula. Apple doesn’t customize its products for anyone, or partner with third-party software makers to target specific industries. Samsung will, Wagner says.

Will Samsung succeed in picking up the enterprise business and offer better services than Apple?

“Technology runs through my veins...” | Follow me: @DrUsmanQ usman@iPhoneinCanada.ca

  • Farids

    I’d really be interested and curious to see how Samsung is going to solve the problem of ever compromised security on an open source OS. As long as Android is open source, it can’t ever be secure. Even, say, if there’s no hole to penetrate the phone contents, the bad guys simply create their own hole.

  • Cormang

    Uhh, what? The iPhone is no where’s near the top of the Enterprise market. In fact, WIndows Mobile (yes, Windows Mobile), and the aging BlackBerry 5,6,7 mobile operating systems dominate the Enterprise market. The iPhone is no where’s near a contender for “domination”.
    The iPhone in the Enterprise is like the BlackBerry for play. Just awful. And Android doesn’t get any better either. And now BlackBerry 10 is a major limitation as well. It seems that no devices are great for the Enterprise except maybe Windows Phone, but it lacks VPN/Direct Access.

    I’ve been trying to find an MDM solution to replace our BlackBerry’s. But I’m not having much luck. iPhones cannot be controlled and require a third party VPN solution (and iOS is limited to what it supports). Android isn’t much better, especially with its malware issue which I’ve been hearing reports is causing Exchange Server meltdowns. Windows Phone would be the best choice as it leverages existing infrastructure but we won’t know about VPN/Direct Access until the next major upgrade. And Microsoft isn’t saying much on that! And now today I’ve learned that BDS (BlackBerry service in Mobile Fusion) also isn’t supporting any of the great features which are included in the current BES 5 solution.

    So who’s catching up to who? None of them are close to the BlackBerry Enterprise solution, and RIM is dumping it for Mobile Fusion which will be dumped for BES 10 which has no release date.

    They all earn a massive F for FAIL in the Enterprise. Which is a massive market which they should all be focusing on.

  • K3

    Couldn’t get an iPhone 5 either ?!..it’s all i wanted for Christmas too ????