While Research In Motion is preparing to hold the BlackBerry 10 launch event on January 30, 2013, the company has launched a program called “BlackBerry 10 Ready Program”, aimed at persuading its customers to adopt the BlackBerry 10 devices. Bryan Lee, a senior enterprise accounts director at RIM, told Reuters that the company was “very enthused by the engagement and response” of its customer base”.
RIM is helping customers prepare to switch to its soon-to-be-launched BlackBerry 10 range of touch-screen and keyboard devices, hoping to revive its fortunes and reclaim market share from its smartphone rivals. It is believed that early adoption of the long-awaited BlackBerry 10 devices by government and corporate clients will help breathe new life into the struggling company, whose shares are down 90 percent since 2008.
Lee said more than 1,600 customers in North America had registered for its recently launched BlackBerry 10 Ready Program and more than a thousand were actively using the program, which offers customers access to services, information and tools to ease their transition to the BlackBerry 10 and the BlackBerry Enterprise Server 10.
RIM also said its BlackBerry Enterprise Server 10, which runs the new devices on corporate networks, was in beta testing with more than 130 major government agencies and corporations in North America.
Bryan Lee added that clients that were beta testing the new BlackBerry Enterprise Server 10 included more than 60 Fortune 500 companies and top North American government agencies.