Rogers, Bell Cut Prices of Gigabit-Speed Internet By Up to 47% in Toronto and More [u]

According to a report by the Canadian Press, Rogers and Bell have slashed the prices of gigabit internet by up to 47%, in certain areas of Toronto, on top of supported areas in Ontario, New Brunswick and Newfoundland (updated).

Here’s what’s available until the end of July:

• Bell Gigabit Fibe Internet with unlimited data: $79.95/month (was $149.95/mo)
• Rogers Ignite Gigabit Internet with unlimited data: $79.99 for 12 months (was $152.99/mo)

But according to IDC Canada market analyst, Emily Taylor, these limited-time promotions are one part of major internet service providers’ plans to nab customers for the long-term.

Gigabit-speed internet is rolling out in limited areas and these discounts can give customers a taste of higher speeds, seen as the future of home connectivity.

Rogers first announced plans to launch Ignite Gigabit Internet back in the fall of 2015, to support 4K TV streaming, a move which followed Bell’s launch of gigabit internet in Ontario and Quebec in August of the same year.

Earlier this year, Rogers and Bell raised their internet prices, while Telus also ended a bundle discount for consumers.