Bell Let’s Talk Day 2017 Raises $6.5 Million for Mental Health Programs

Yesterday was Bell Let’s Talk Day 2017, the wireless carrier’s annual fundraiser for Canadian mental health programs, which generated 5 cent donations every time users texted, called or performed various actions on social media, such as retweeting the hashtag #BellLetsTalk.

Screenshot 2017 01 26 09 09 14

This year saw 131,705,010 social interactions, a 4.6% increase from last year’s 125,915,295, to raise $6,585,250.50 in over 28.5 hours (midnight Newfoundland time to midnight Pacific).

As expected, the addition of Instagram and Snapchat helped triple social media interactions according to Bell.

Bell says its total donation to mental health programs in Canada is expected to hit $100 million soon, as the total now stands at $86,504,429.05.

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • Aleks Oniszczak

    This is actually great. It harnesses businesses greed for the common good. I’m sure Bell gets much more value in the form of free advertising like this article provides than what they donated to charity. But it’s win-win. Love it.

  • Tim

    just in time for Bell’s 1st price hike of 2017!