Big 3 Ad: Verizon Spectrum Bid Same as Selling Half of Canada’s Water [PIC]


The latest ad created by Rogers, Telus and Bell as part of their ‘Fair for Canada’ ad campaign against the Federal government’s wireless rules, compares the selling of wireless spectrum to a “foreign corporation” (i.e. Verizon) as the equivalent to selling half of Canada’s water. Check it out below:

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The ad says the wireless spectrum sale “could put half of this national resource under foreign ownership and control. Canadians should be outraged.” It then cites the Nanos Research Survey which claims a majority of Canadians said ‘no’ to special treatment for foreign corporations. It ends with the line “This is a bad call for all Canadians.”

Journalist Peter Nowak previously clarified the Nanos Research survey question that garnered an 81% response and questions how effective it was:

The Nanos survey is full of leading questions, with results that are foregone conclusions. For instance, here’s the question that got the 81-per-cent response:

As you may have heard, the Government of Canada will soon be auctioning access to a new type of airwaves for use by wireless companies. Under the current rules, it would be possible for a large foreign company to bid and win access to twice the amount of airwaves as most Canadian companies. Which would you think is in the best interest of consumers:

  • Allow Canadian-owned and foreign-owned companies to bid for and win airwaves without favouring either (81%)
  • Allow foreign-owned companies the advantage of bidding for and winning more than Canadian-owned companies (10%)
  • Unsure (9%)

Hmm, well, when you put it like that…

The overall theme of the water ad is in line with previous ads, which have stated Canadian jobs are at stake; many have criticized them as hypocritical, considering all three companies have previously outsourced positions outside of Canada.

A previous ad by Rogers, Telus and Bell explained why the companies were “making such a big deal” about the upcoming wireless spectrum auction. It’s not related to fear of competition, but rather “we actually care about wireless service in Canada.”

Industry Minister James Moore has criticized incumbents publicly by condemning their ads as “dishonest” lobbying. WIND Mobile CEO Anthony Lacavera also recently was outspoken against Rogers, Telus and Bell, lambasting the Big 3 for their “buffet of misinformation” being served to Canadians.

Some others have also created their own responses to the ‘Fair for Canada’ campaign while others have parodied the videos. Telecom analysts have also recently cited the widespread ad campaign by the Big 3 has caused backlash instead of gaining support.

Just yesterday the Federal government created their own response to the ‘Fair for Canada’ campaign, with the launch of the dedicated educational section ‘More Choices’ on Industry Canada’s website.

What do you think of this latest ad campaign by the Big 3? Should we be worried??


  • ????Dennis

    Are they really comparing water to spectrum? Hahahahahahaha !!!!! What a bunch of fucken idiots! PATHETIC and embarrassing! Ask the people suffering in 3rd world countries if they would like spectrum or water….. You can probably call them and ask , since their cell phone plans are cheaper…

  • Michael

    Aren’t the waterways free for public use? I don’t think the same applies to spectrum…

  • mrideas

    Well seeing as they control 90% of the spectrum currently, the balance going on sale is not 1/2 the water but more like what about less <5%. Seems like their math is a bit off…ok more like mile and miles lol. Kinda like how they do my monthly bill. Sometimes right sometimes not so much…Rogers math is special math. Very special.

  • K3

    All depends on which of the carriers hadn’t used a public washrooms first.
    ???? (rogers red)

  • JP

    Considering Robelus got 90% of Water Ressources for free, i see no issue that we try to get the best price from any investor (canadian or foreign) for the 10% remaining. Their logic is pathetic and will backfire, again…

  • gerry

    How bout an ad featuring the Big 3 robbing us of our money. Just saying, this whole Verizon subject is getting out of hand.

  • Manu

    So this is what my monthly bill goes towards, funding for ridiculous comparisons of spectrum and water…

  • Chrome262

    Saw this the other night, its so blatantly fiction is pretty bad. I have seen better ads in elections smear campaigns.

  • johnnygoodface

    They’re like a cat on a hot tin roof, we’re all in agreement here because we dig deeper than most people. But for most “ordinary” people (less aware of what’s really going on) it might look like a pretty good ad. The Big 3 are playing on an emotional level and we should be careful before laughing at this ad.

  • 1His_Nibs1

    There should be laws about truth in advertising. These ads only tell 1/2 truths or outright lie. I like how they fail to mention that they control 90% of the wireless market OR that they are fine with the rules as long as they are the big fish in the pond. Now that Verizon (potentially) could come here it’s the big 3 who are now the minnow (and that’s combined). You reap what you sow big 3 and boy have you ever got it coming!
    I also saw a story on I think it Lang & o’Leary & they had someone on who said that these campaigns are backfiring on the big 3……yet they keep paying ad agencies to churn them out. Just further proves my previous statements about how out of touch these companies are with clientele.

  • Mr Mr

    These campaigns are so farfectched I think it might end up hurting them. Most people are not that gulible, I think they’d be better off focusing on less dramatics. Like just come out and say:

    “Hey Canada, look we know our prices are high, we know we screwed up and overcharged ridiculously (especially when we were first setting up infrastructure and had to make our money back). No we didn’t need to charge you for using 50 minutes vs 100 minutes, that was for profit, but we’re a bit better now. Verizon’s prices aren’t much better and isn’t it better to keep the money in Canada?”

    Look To me, that’s actually a pretty compelling argument. Of course, for most people it would just remind them of how much the Big 3 over charge.

    Fact is, Verizon sucks too. I’m all for more competition, and think there’s good and bad to Verizon coming, and don’t they should be favored no penalized.Really i’m about 50/50. I’d really like to see Wind win the bids to get some more Canadian competition. I like the idea of letting Canada control Canada’s airwaves, but at the same time the Big 3 profited pretty heavily from Canadians and pissed a lot of folks off in the process.

  • chickeee

    why aren’t we upset about the Big 3 being able to buy up to 3/4 of Canada’s newest prime airwaves?

  • copolii

    The amount of deceit in the #fairforcanada campaign is staggering.
    By the same analogy the pig 3 hold 94% of Canadian water and are selling it to Canadians at moronically high prices.

    Please, the 3 of you along with your little spin off providers just F off and die.

  • copolii

    … and that’s the solution. Nationalized spectrum. Nobody owns it but Canadians. Of course that would mean we need a competent CRTC to manage it and that’s not what we’ve seen so far.

  • Glenn Rogers

    Anything to lower the rates we’re gouged with here in Canada!