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What is iPhone X Carrier Pricing in Canada Going to Cost?

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While we know the outright pricing for iPhone X, starting at $1319 CAD for 64GB and $1529 for 256GB, but what prices will Canadians see from our wireless carriers? The Globe and Mail reports (paywall) on how our ‘Big 3’ carriers will try to sell a $1300 iPhone to consumers.

There’s only so much carriers can subsidize, so the up front cost of the iPhone X will surely increase for Canadians. With rising premium iPhone costs, carriers have recently offered higher price tiers on contract, offering customers to pay an additional $10 per month or so to lower up front device costs by around $200 or so.

Bell CEO George Cope told the Globe before the Apple event yesterday, “I think the challenge obviously will just be, based on the product price we’re all hearing … that will be the test to what the upgrade pace is,” referring to how an expensive iPhone X could deter upgrades.

The carrier was part of the Apple Watch Series 3 cellular presentation—with its logo shown on stage as the first Canadian carrier to support LTE for the wearable. Blaik Kirby, president of BCE Bell Mobility division, was in attendance at the Steve Jobs Theater at Apple Park.

Kirby told the Globe in an interview, “We have a lot of customers who buy the larger memory-size devices and actually want the best iPhone. We refer to them as ‘fanatics’ and they tend to upgrade pretty aggressively in the first 30 to 90 days of a new device.”

He added he’s confident there will be a “pretty robust upgrade cycle,” noting there weren’t a lot of iOS switchers to Android, due to Apple’s “incredible loyalty.” The head of Bell Mobility said they were not sure what Apple would charge them or other carriers for iPhone X, but he noted the strengthening Canadian dollar could play a positive role in determining subsidies.

If you don’t need the latest and greatest iPhone now, wait a year for price drops, as that’s what some customers do, according to Kirby.

Screenshot 2017 09 13 10 14 12

So what will iPhone X cost on contract in Canada? Let’s take a look at iPhone 7 and iPhone 7 Plus pricing last year from Rogers, Telus and Bell to compare, for example (unlocked pricing in brackets):

iPhone 7

32GB – $400 ($899); 56% subsidy
128GB – $530 ($1029); 49% subsidy
256GB – $660 ($1159); 43% subsidy

iPhone 7 Plus

32GB – $550 ($1049); 48% subsidy
128GB – $680 ($1179); 42% subsidy
256GB: $800 ($1309); 39% subsidy

This year, if we go by last year’s subsidy percentages, we could take a guess at what iPhone X carrier pricing could cost on contract, based on the highest subsidy on the $1309 iPhone 7 Plus 256GB from last year:

iPhone X

64GB – $800 up front ($1319) 39% subsidy
256GB – $950 up front ($1529) 38% subsidy

The Samsung Galaxy Note 8 ($1299 outright) on contract from Rogers ranges from $549 to $899 up front, depending on the subsidy you choose, with plan prices from $85, $95 and $105 per month for the 3GB data plan with unlimited Canada-wide calling (Share Everything plans). Of course, Samsung pricing depends on how much they are actually charging Rogers, so this is a loosely based example, on what the subsidy is on a $1300 smartphone.

It all comes down to how much you want to pay up front for iPhone X and how much you want to pay monthly. The bottom line, iPhone X is the top tier phone from Apple and if you want to save, wait one year until ‘iPhone XS’ (?!) rolls out (or iPhone XI?!), then get iPhone X on a price drop.

What do you think iPhone X will cost on Canadian carrier pricing on contract? iPhone X pre-orders kick off October 27, with the launch on November 3rd.

Update: corrected subsidies to note carrier %, not consumer.

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  • aRhyno

    If someone is paying 85$ a month for a plan. I guess it will cost me 119$ since I only pay 35$ a month on public mobile 😉

  • patron

    Your math is off on the subsidies (subsidy being the amount the carrier covers)…the percentages you’re posting is what the percentage of full price that the buyer pays, not how much the carriers are subsidizing. Should be

    32GB – $400 ($899); 56% subsidy
    128GB – $530 ($1029); 49% subsidy
    256GB – $660 ($1159); 43% subsidy

    iPhone 7 Plus

    32GB – $550 ($1049); 48% subsidy
    128GB – $680 ($1179); 42% subsidy
    256GB: $800 ($1309); 39% subsidy

    iPhone X

    64GB – $800 up front ($1319) 39% subsidy
    256GB – $950 up front ($1529) 38% subsidy

  • Laurent

    Iphone 8 64gb is 229.99$ and 256gb is 429.99$ with premium plus plan

  • Whoops, fixed, thanks! #coffees

  • patron

    No Prob 😉

  • SOB

    Is it cheaper to go with a carrier or buy the phone unlocked from Apple?

  • Laurent

    Depend of your plan i got 30% discount on rogers plans. Better for me to pay low iphone and take a premium plus plan

  • Chrome262

    800 bucks is steep, probably going for the 8 as its similar specs

  • So, by that reasoning 64GB iPhone X is ~$1,186.5 with Apple Care and Tax on a contract.
    The good news is, if you currently have a newer iPhone you can usually find a buyer for your old device and reduce that price by a couple hundred dollars (iPhone 7 Plus 128GB is ~$800 on eBay right now).
    This brings the upgrade price to an iPhone X down to ~$385.

  • Still waiting for this in Canada though. https://www.apple.com/shop/iphone/iphone-upgrade-program

  • OliChabot

    Why would iPhone X only have 39% subsidy ? My guess is 599$-649$ on Premium+ plans for iPhone X 64gb.

  • Salinger

    Yeah, I was hoping the rumours about a similar program from CIBC were going to come to fruition but I guess not.

  • Niknik

    I contacted Fido this evening and the representative I spoke with advised me that they will not be offering the iPhone X. However, customers will be able to buy the phone from Apple and use it on the Fido network. He mentioned that a study was conducted and iphone 8 matched better with the Fido customer base. I can only hope Fido changes their mind between now and the X launch.

  • My 1/2 cents

    Have you guys heard of the term amortization? That’s essentially what’s going to happen should you by your iPhone from a carrier. You’re going to pay the retail price in most circumstances, the payments are spread out to fool you into thinking you’re not paying that much.

  • My 1/2 cents

    No thank you. There’s too much risk especially now, selling your iPhone privately.

    I am going to keep my older iPhone until it dies. Then I will go to Costco and buy a low end Android smartphone. The new trend is to give up your organs to buy these “high-end” smartphones.

  • aRhyno

    Why? You’d be paying 65$ a month for an iPhone x. 60% of the products value so you can have a new one each year? You could probably sell it for at least 50% he cost at that 1 year mark

  • Jacque

    If you don’t mind being under contract, go with your carrier. As of December, they are no longer allowed to charge for unlocking the phone. Bonus.

  • Jake

    Did he just call me a fanatic?

  • AEdouard

    Well, that sucks. There goes my Fidodollars. I’m gonna have to figure out what’s the best strategy for me here in leaving Fido/or buy it outright and staying because of my retention plan. Or maybe my retention plan isn’t so hot without a subsidy to take into account. Argh.

  • You fanboy!

  • nasa25

    % subsidy is meaningless (also the price of the 128gb 7 from rogers last year was $499, hence a $530 subsidy)

    The thing that you need to look at is subsidy in terms of actual dollars.

    Rogers typically gives you a $500-530 subsidy for premium tab and a $700 or so subsidy for premium plus tabs. So whatever tab you’re on, subtract the subsidy from the outright price and that’s pretty much what you can expect to pay for the subsidized phone

    i.e. $799 or so for the 64gb X on the premium tab, $599 on the premium plus tab

    If you’re upgrading from a 7 and plan to pay off the one year of subsidy left (assuming premium tab and launch day upgrade to the 7 last year) and sell your 7 for $650-700 you can expect the 64gb X to cost about $500 out of pocket.

  • Mike Galvez

    thats what they are saying right now but eventually itll end up doing it so just keep piling up your fido dollars.. once that happen use your fido dollars right away & sell your iphone or whatever phone you have.. by the end of that then youll be only paying a little than paying too much right?

  • Grover

    Remember if you use your FIDO dollars, your phone will be locked to FIDO… so you have to pay get it unlocked… until that’s not allowed.

  • cashinstinct

    Subsidy is around $500 on a “premium plan” and $700 on a “premium plus” plan (but since you pay around $10 a month more for 24 months, you don’t win).

    It’s not based on % price of Device.

    Since iPhone X sells for more, subsidy will be less in % of unlocked price.

  • disqus_Q9fcouOhaA

    Garry, you should add the iPhone 8 pricing to this article now that we know the carrier pricing and subsidy structure and contrast it. Might help discern the X price on contract with more accuracy. The 8 and 8 plus are better deals vs the equivalent base model devices last year (vs iPhone 7/7+ 32GB)

  • Thanks, will do!

  • Caleb Coverdale

    …. any progress on this? I am curious…

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