Public Mobile recently debuted a marketing campaign where the company wants customers to trade-in anything “useless”, for a free SIM card, as part of their SIM Swap program. These items received by Public Mobile will then be used in their ads.
There are two ways to participate:
Social Swap: share an image on Twitter or Facebook, then order your SIM (but you need to pay $10 shipping; refunded upon activation)
Physical Swap: you meet up with Public Mobile in person for a free SIM
Public Mobile even has posted ads on Kijij and Craigslist, advertising “WANTED—SOMETHING USELESS”, in exchange for a free SIM card.
Here are some things the carrier—owned by TELUS—has received:
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