Rogers, TELUS and Bell have waged a media PR war to convince Canadians to resist Verizon coming to Canada for the sake of jobs at stake, plus also want Ottawa to revise their upcoming wireless auction rules. The incumbents launched their FairforCanada.ca website on top of numerous print and radio ads to promote their beliefs to the Canadian public, such as the one below:
Now, it appears some Canadians have turned the tides around to start their own site to fight back against the messages being sent by our incumbents, as noted by @mgeist:
— Michael Geist (@mgeist) August 9, 2013
Real Fair for Canada has recently launched and has the tagline “It’s time for ‘Robellus’ to grow up (Rogers, Bell, and Telus)”. The site says
Protecting “Robellus” against fair-play and competition is a bad call for us Canadians.
Rogers, Bell, and Telus – have virtually no incentive to treat their customers with fairness and compete with each other. At this moment they are ALL planning on raising their smart phone plan costs by 40%!
The site links to responses we’ve seen before, such as Ben Klass’ open letter reply to Bell CEO George Cope, Peter Nowak’s ‘TELUS reality check’, Michael Geist’s ‘Getting Signals Straight in the Great Wireless War of 2013’ and also direct links to email your local MP and Prime Minister Harper to share your thoughts on the issue.
Another website also launched is the #Four4Canada tumblr, which enables users to submit their stories about their experiences with incumbents.
What do you think about these ongoing PR campaigns by our incumbents?