Rogers, Bell Launch $70 Plans to Respond to Recent TELUS Plan Changes


Last week Telus rebranded their voice and data plans to ‘Your Choice’, offering slightly cheaper voice options but more expensive data options with smaller amounts at entry price points (300MB of data for $20; previously 500MB).

Now, it appears Rogers and Bell have introduced changes to respond to Telus. Bell is featuring a new $70 Plus plan on its website noting 300MB of data with 300 local minutes:

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These Bell ‘promo’ plans are not shareable, come with unlimited evenings and weekends starting at 6PM, unlimited nationwide SMS/MMS, call display, Message Centre Lite, call waiting and conference calling:

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There are also promo plans for ‘Lite’ devices, which are for non-premium smartphones:

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Rogers has introduced a new entry $70 plan which has 250MB of data ($5/100MB overages), unlimited Canada-wide calling, unlimited SMS/MMS, call display, voicemail, call waiting and 2500 call forwarding minutes. This plan is shareable and has unlimited nationwide talk, unlike Bell’s ‘promo’ plans:

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Carrier websites continue to bombard and overwhelm new customers with complex plans and dizzying options. If you’re a BYOD customer, Telus still has the cheapest monthly price of $40 per line, followed by Bell and Rogers at $45 and $50 respectively.

These new plans allow users to get premium smartphones like the iPhone 6 for $70 per month, but data amounts are pretty minuscule and will easily incur overages over fast LTE networks if users aren’t careful.

[via MobileSyrup]


  • BrodieTheDog

    Some change. Same crappy plans with just the numbers shuffled around. I will argue that those plans are even a worse deal.

  • Competition in Canada: Offer less or the same than your competitors at an equal or higher cost.

  • Crosseyedmofo

    available for a limited time? not limited enough

  • Geoffrey Spencer

    Useless. Rather have unlimited Data with unlimited texting and no voice plan.

  • FragilityG4

    Sad, so very sad.

  • Moz

    G’damn that is expensive!!

  • Cody Woodward

    Just a big old joke. They even admitted earlier in the year that they knew that Data usage was going to be the thing to increase over the next few years…. so how do they respond to that? Reduce data so that they can charge more overage. You want to win the market? How about you actually compete? Like offer us an actual plan that we want. Throw large amounts of data at us for a reasonable price, give it a few years and watch your user share grow. You have the best networks in Canada, now give us even moderate plans, they don’t have to be WIND cheap, but fuck these joke plans you throw at us are just that… a joke.

  • Tim

    If you get a tiered tablet plan it will work in your unlocked phone. I pay between $25 and $35 per month. The former gets me up to 1gb. If I go over I can use up to 5gb for the latter number. If you couple that with Fongo you get unlimited texting for $19 per year. Oh and it includes unlimited voice calling (LD and minutes) to 95% of Canadian cities (2 cents per minute otherwise). I keep harping about Fongo and don’t know why more people don’t use it. Way cheaper. In two years I have about 2 or 3 short service outages in which case I just use the phone number that’s associated with a regular tablet plan. I’m almost happy nobody tries this because then the phone companies would catch on and make it more difficult.

  • Anon

    Just use Zoomer. They are a Rogers reseller on the Rogers network, but much, much cheaper. current Promo: Double data/voice/text and 10% off all plans. Way better than the crap direct from Rogers.

  • Donna Lawrence

    This is exactly why I am with Wind. I do not have high expectations for service…but I definitely don’t want to pay $170/month if I can get it for $44….regardless of how crappy Wind service is at times….having to not worry about going over in data is peace of mind at most because I do not have to have a coronary over what my monthly bill will be at the end of the month.