Yesterday we heard early reports about Rogers acquiring theScore, and today it has become official. The official press release notes Rogers paid $167 million for theScore TV network:
“We continue to pursue opportunities to engage, expand and enhance the experience for sports fans. Rogers Media is on a growth trajectory and this builds on our momentum of delivering world-class sports content anywhere, anytime, on any platform,” said Keith Pelley, President, Rogers Media. “theScore is a tremendous sports service that offers a distinct flavour of premium, niche programming that fits squarely within our strategy of delivering highly sought-after content to Canadians.”
This acquisition does not include The Score’s digital media assets such as TheScore.com and their mobile apps (which we thought would be part of the original deal; ScoreMobile is one of the most popular sports apps available), but Rogers does have a 10 percent equity and access to their mobile technology. Once approved by regulators, theScore TV network will become rebranded as part of the Sportsnet family.
What do you think of this acquisition by Rogers?
