Rogers, TELUS and Bell Update Websites with iPhone 5c, iPhone 5s Pages


Rogers/Fido, TELUS and Bell/Virgin Mobile and have all updated their websites with iPhone 5c and iPhone 5s landing pages to promote Apple’s latest iPhones announced yesterday.

All three carriers have confirmed they will offer pre-orders of the iPhone 5c on September 13 and carry the iPhone 5s on the September 20 launch.

What’s interesting here is how Apple has instructed the carriers to push the iPhone 5c first and foremost, as seen in the screenshots below. The 16GB iPhone 5c is slated to retail for $99 on a two year contract, which is $100 cheaper than the ‘old’ iPhone 5 on the same terms.

Clearly, the iPhone 5c is the model Apple is marketing first due to ample supply of older components (hence why the iPhone 5c has pre-orders but the iPhone 5s does not); if you want to sell millions of iPhones, it’s best to advertise the one with the most units on hand.

Check out the screenshots below and tell me if you can spot a pattern here…

Screen Shot 2013 09 11 at 2 02 14 PM

Screen Shot 2013 09 11 at 2 02 34 PM

Screen Shot 2013 09 11 at 2 02 24 PM

Screen Shot 2013 09 11 at 2 02 01 PM

Screen Shot 2013 09 11 at 2 03 01 PM

The same can be said for carriers in the USA (AT&T, Sprint, Verizon, T-Mobile) set to launch the new models–the blue iPhone 5c is starting to become a theme here:

Screen Shot 2013 09 11 at 2 52 15 PM

Screen Shot 2013 09 11 at 2 53 49 PM

Screen Shot 2013 09 11 at 2 52 53 PM

Screen Shot 2013 09 11 at 2 52 32 PM

Bright and vivid colours are back and Apple has taken advantage of this with its upcoming iPhone 5c models, set to be available in green, yellow, red, blue and white.

Despite Wall Street’s negative reaction to Apple’s new models, these things are going to sell like hotcakes.


  • Chrome262

    kind of related; but have you ever notice none of the carriers, when showing ads for apps or phones, never show the iPhone? why is that, a deal with Apple?

  • PCNix Toronto

    I hope Rogers will put up the upgrade eligibility type tool so I can figure out if upgrade is available and economical for me. Gary, hope you will post a story on that.

  • SnozWrap

    Does anybody know if the new models will support Rogers LTE Max? I haven’t been able to find a definitive answer.

  • Al

    It’s been implied by both Rogers and Apple.

  • Al

    You just go into your online account and it will tell you.

  • Al

    Maybe I’m misunderstanding what you’re saying but … Sure they do.

    …or do you just mean TV ads?

  • PCNix Toronto

    I only see Reservation System link but nowhere giving me the option to upgrade. So really, I can’t upgrade to any phone as it is.

  • Rest assured we’ll do our best to keep everyone informed as soon as these things unfold.

  • Al

    It’s directly above that red Device Reservation button…
    “Check upgrade eligibility”

    But the 5S isn’t listed yet and probably won’t be until it is available for purchase.

  • Nick

    I called Rogers today and they’re letting me upgrade and unlock immediately on the 20th. I have to pay the normal upgrade and $50 unlock fee, but the 90 day waiting period to unlock is voided because I’ve been a customer for a long time and haven’t bought a phone through them for ages. Had to talk to the retention people for it.

  • Magrat22

    No not everyone see’s that link. Some have the pay/view your device balance and you can check that to see how much you have to pay off before you can upgrade.

  • Magrat22

    Is anyone who has an iPhone 5 going to upgrade? I know there will be some I just am interested to know how many on here are thinking of it.

  • aleclerc

    If I want to switch carriers (say from Telus to Bell) with a new 5C, am I going to be able to do a number port with a pre-order?

  • Chrome262

    Yeah, TV Ads, If Rogers shows anything, lets say their new app to control the tv, or that Anyplace thing, they only show other tablets or phones, never an iPhone. And when Bell shows off a deal, its never the iPhone, its always some other smart phone. Sure they want to push the worst sellers, but its like they have some deal, or figure “what’s the point, it sells itself”

  • Al

    Yea, I can’t recall any TV ads either. But you got me thinking…

    Often, when an advertiser (Bell, for example) includes another company’s product in their ad, there is an agreement in place for the advertiser to be compensated by the other company(s) involved in the ad.

    Perhaps Apple doesn’t see the need to get involved in that. Or, they just don’t like to hand over control of how their products are represented.

  • Al

    What’s also interesting, is that companies like Bell always get products in advance of release (up to a month in advance) – except Apple products. When a new Samsung (or whatever) device appears on their website – they’ve had long enough to have it photographed (which takes close to a week), enhanced (adding a simulated open screen), and set for print, billboards, etc.

    But when an Apple product is released, Bell has to use Apple-supplied images… at least until they have time to take their own.

    My point actually is… do other device manufacturers have this much “intrigue” around what their next product will look like? I mean, those devices are floating around in the wild well in advance of release – protected only by written (sometimes just verbal) agreements not to share any images or information.

  • Chrome262

    Thats what I was thinking, or its too expensive. At first I thought it was because the others were less popular and they were trying to boost sales, but you do see S3 and S4 in the commercial (yes I know S4 didn’t sell well) along with the HTC. Interesting, I wonder if Apple went with the blatant blanket approach would it help them or not.

  • Chrome262

    I think Apple did it originally because they probably felt knockoff could hit the market relatively early, and way back in the past they had to deal with clones of their other products. I also think part of making “the next big thing” is to surprise everyone. look at the latest reaction to the 5s and 5c, sure favorable but there are shouts of little innovation because there were so many leaks. And the truth is, there have been big changes, more so than other s versions, but everyone had an idea about it.