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Rogers Launches “National Reservation System”

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This week, Rogers has launched a new free online service for existing customers called the “National Reservation System for Wireless Devices”.

The premise behind the service is that instead of customers having to wait in long lineups for high-demand devices, or having to repeatedly call Rogers, customers can now secure the order online via MyRogers (Rogers.com) by clicking on a “waitlist button”.

“The National Reservation System is a self-service ordering tool designed to improve the customer experience. NRS will support the pre-ordering and waiting list of select devices and accessories for existing customers via My Rogers on rogers.com. This means that for popular devices, that are sometimes in low supply, customers can secure a place “in line” for the next available device without having to visit a store or call us.”

Once the device is picked up, the standard in-store activation process applies. On the surface, this is amazing news for new iPhone launches, as customers may now be able to reserve a device.

Knowing Rogers however, this new initiative will either be executed perfectly or completely destroy the customer experience. Based on previous Rogers blunders, I have to be slightly skeptical with this online tool. We’ll see.

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  •  Im really curious to see how this pans out.

  • Travisrocks

    This sucks. I’ve always managed to get an iPhone on launch day from standing in line…..and I want to continue to do so….this looks like it’ll mess everything up and I’ll probably get screwed put of getting it on launch day.

  • Anonymous

    Didn’t Rogers have an iPhone 4 waitlist that you could sign up for over the phone? But then Apple told them that they have to make it first come first serve.

  • Anonymous

    Or “select devices” simply won’t include iPhones…

  • Drocass

    I waited in Line for an iPhone 4 last year, although I got to meet some interesting people an all I thing im just going to order off the apple website this year and wait the month

  • Drocass

    Agreed, I think you hit that right on.

  • Anonymous

    I have reservations every time I deal with Rogers – and most especially with their stores – but I guess you’re talking about another interpretation of the word….

  • Guest

    idiot. negative nancy!

  • Guest

    it clearly says iphone. r u blind or what

  • Guest

    idiot. negative nancy!

  • Guest

    idiot. negative nancy!

  • Guest

    it clearly says iphone. r u blind or what

  • Guest

    it clearly says iphone. r u blind or what

  • Anonymous

    No, when it was originally posted, it referred to “select devices”. The post has since been revised. I’m not blind, but perhaps you’re not bright.

  • Anonymous

    No, when it was originally posted, it referred to “select devices”. The post has since been revised. I’m not blind, but perhaps you’re not bright.

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