Rogers Next Announced, Allows $0 Upgrades for Customers

Rogers has announced a new upgrade program called Rogers Next coming soon, which allows customers to make a smartphone upgrade after 12 months for $0 after paying a yearly subscription fee.

Here’s how it’ll work…

  • New or existing customers upgrading have a choice of paying Rogers Next for $24.99/month or $29.99/month (includes Rogers Device Protection Premium, normally $11.99/month)
  • After 12 months, they trade in their current device in good working condition or a new smartphone up to $250 in subsidized value for $0 and their remaining FLEXtab balance and connection fees are waived. If a device is over $250 in value customers just pay the difference.
  • Customers at the 12 month mark can choose to continue Rogers Next for the following year.
So essentially you’re paying $299.88 annually to be able to get a new upgrade every year for $0 and have your subsidized device balance waived. Below is an example shown by Rogers:
Table revised

The plan is similar to what is being offered by the TELUS T-UP! program.

Is the Rogers Next plan worth it?

That’ll be for you to decide. You’re paying essentially $300 per year to be able to upgrade to a device of your choice on contract.

Unlocked iPhone users will pay $719 for a 16GB model. After one year, the depreciation for this device on used classifieds usually is around $100-175 (roughly) depending on device condition.

So if you were to sell your unlocked iPhone you’d only be losing $100-175 every year (plus your device is unlocked, saving you an additional $50), which is cheaper than the $300 annual subscription with Rogers Next.

However, with the latter you don’t have to put up with the hassle of selling your device online (i.e. dealing with Craigslist lowballers and meeting up in dark wet alleys at night).

Anyone thinking of signing up with Rogers Next?

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • I’m paying for TELUS T-UP! And it is $9/mo = $108/yr for the same privilege.

  • Tyler

    I’ll take my chances in the dark alleys.

  • LOL

  • RogersSarahM

    Hi Rod,

    While we can’t speak to competitor’s products but can say that Rogers Next offers customers many benefits including:
    · The ability to upgrade to any smartphone up to $250 (based on subsidized two-year term pricing) for $0 down with no early upgrade or connection fees;
    · You can choose Android, BlackBerry, Apple or Windows devices, depending on your preference (T-Up is only valid for iPhones)
    · If you subscribe to the $29.99 Rogers Next offer which includes device protection, your device is protected as long as you are enrolled in Rogers Next

  • stephenontario

    I’ll be sticking with my Nexus5, unlocked, off contract for $350 from the Play Store.

  • Peter Pottinger

    I really have a low opinion of people who need to upgrade their devices every year.

    Its pretty much like leasing a car, you pay a lot and dont get much back except bragging rights.

  • Vartan

    It actually comes up to same thing, either with Telus or Rogers..
    Only difference is with Rogers the 250 for a 2nd new device is waived and you pay 29.99$/month, while on Telus customer will have to pay 229$ for new 2nd device.. But you pay 9$/month.
    Best choice is not to take these maybe, and try your luck in the dark alleys 🙂
    I just upgraded this year, and it almost did not cost me anything to upgrade(selling my old phone for 200$ and paid 200$ to get a new phone on 2y contract) except taxes and 15$ “connection fee” 🙂

  • Hondanazi

    Yeah but with Apple Care at $99 plus the $108 it’s still cheaper than the Rogers plan. Not to mention that this is an iPhone fan website so anyone here is not likely to care about other brands of smartphones (which do not retain their value nearly as much as Apple products)

  • RogersSarahM

    True enough on your last point there, I just wanted to point it out because you never know… 😉

  • mike

    Being in the used smartphone business for a while, I would like to point out that the depreciation would be more than $175.

    The median listed price for an unlocked iPhone 5S is $680. These phones are also being listed as new in open box. Realistically, you wouldn’t be able to sell unless you give out a bargain compared to the other listings. You’d be looking at about $600 for a locked iPhone 5S as a seller of a used phone.

    The retail price is $813 after taxes minus $600 is $213. Remember we are only a few months after the release of the 5S, the price will take a plunge when the next generation is announced.

  • mike

    I meant a unlocked phone for $600 for the above.

  • K3

    So with that device protection should the phone be lost or stolen then replaced it’ll still need turning in at any time of early upgrade then?

  • RogersSarahM

    Yes, you need to turn in the device when you upgrade. If it was lost or stolen, and replaced it with the same make/model, you’d turn in that device.

  • D Kup

    Here is the case that I wanted to point out:

    In 2012, I sold my iPhone 4S 32GB (very good condition after 11 months of use) for roughly about $640. My 4S costs me about $850 with tax. So, I am losing $210. I am on the Koodo $56 plan, unlimited voice and 2GB data and less 10% for BYOD. I need to make up $280 for the 32GB iPhone 5.

    Consider the fact that for iPhone 4S one contarct, you still have to have $199.99 in 2011 and $329.99 for the iPhone 5 in 2012. What I am losing is just the up front payment of the phone if you are signing up for contract.

    I don’t have to be on those $80 with taxes plans. I save $23 a month and over 24 months, I save $552. Since I have an awesome, there is no more I can go anywhere near contracts. With this math in mind, I can have an unlocked phone, contract free and no expensive monthly fee. Oh… Did I tell you that I sold my iPhone 5 for the 5S and join Wind…. Can you imagine how much more money I am saving now?

  • K3

    There still the up front $200 replacement fee or has that been removed from this new service?

  • RogersSarahM

    If you enroll in Rogers Device Protection, the replacement fee for the device depends on the type of device you have. You can find out more information about the different levels here: http://www.rogers.com/deviceprotection

  • D Kup

    My advice to everyone is that don’t fall into any Rogers trap and Rogers is known for being a robber.

  • D Kup

    Rogers is always a total rip off.

  • Anthony

    Is anyone that’s been with a company for more than say a year still paying $80. I’m paying $64 tax in with fido for unlimited everything (anywhere in Canada) plus 6 gigs of data. Ever since the iPhone 3G i’ve had the new phone every year. It usually costs me about $300 (after a bit pressure on retention) to buy out of my contract. I will normally get $500 for my 32gig phone and then pay $329 for a new phone. So to have a new iPhone every year it costs me about $150 give or take.

  • Anthony

    Read my comment above, if done right you really aren’t paying much to have the latest phone.

  • Anthony

    More than any other company? How so?

  • mackman6151

    You have to trade in your phone that you’ve paid $300 for? That’s crazy.

    I miss the days where Rogers HUP was tier based. I used to get upgrades every 3 months bc if you bundle your bills it all counts towards the revenue stream tier.

  • Peter Pottinger

    Nobody is forcing you to have cell phone service.

  • Anon

    It depends on where you live. If you are in Regina, $60 for unlimited everything + 6GB data is a regular plan. If you live in Vancouver or Toronto, that same plan with only 3GB (6GB data is not available), is $90+. So if you have any friends or family in Regina, best to get your plan there, then move your number over a month later.

  • Anthony

    I’m living in Niagara Falls currently.

  • Anon

    That might explain it, as you aren’t in any big metro area. By the way, there is no retentions anymore (only customer care), no longer give out any deals (like credits, etc), most likely due to the new 2 year plans.