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Rogers Launches ‘Roam Like Home’ U.S. Roaming Add-On for $5/Day [u]

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Rogers this morning announced a new $5 per day add-on to Share Everything Plans, which will allow customers to roam with their plans in the USA like they would be back home.

Company CEO Guy Laurence said this new move was made as part of their plan to “overhaul the customer experience” as part of Rogers 3.0, which is possible because “we’ve developed a new technology that lets our customers access their Canadian wireless plans while they’re in the U.S. It’s really simple and once you enroll it works every time you go.”

ROAM LIKE HOME as it’s called will cost $5 per day while you’re in the U.S., for a maximum of 10 days on any monthly bill. So the remaining days in your plan could mean you get to continue to roam for free. Essentially, it works out to $50 per month to roam in the USA with your existing Share Everything plan.

Also, you’re only charged $5 per day if you’re using your phone on a particular day while in the U.S.; no usage means no $5 charge. As for overages, they are calculated at the same as if you were in Canada. Users will be able to track usage via the My Rogers app.

Existing Share Everything subscribers can opt into this new U.S. roaming plan, starting November 10 by texting “travel” to 222. All new Share Everything plan users are automatically enrolled but can opt out anytime.

So, what do you guys think of this new U.S. roaming add-on from Rogers? Will you be taking advantage of the $5/day rate or will you consider alternatives such as Roam Mobility?

Update: Clarified to note new Share Everything plan customers are automatically enrolled, while existing Share Everything plan users will need to text to opt-in.

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