Rogers Smart Drive Launches to Connect Your Car Plus Offer Wi-Fi Hotspot


Rogers has launched a new service called Smart Drive, which is a way for customers to monitor their vehicle activity plus offer in-car Wi-Fi.

Dubbed Rogers Smart Drive, it will require customers to purchase a one-time hardware device for $99 on a 2-year term ($200 outright) which plugs into their vehicle, plus a $15/month cost to their Share Everything plan, which will include 1GB of shareable ‘bonus data’ for 12 months.

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Here are highlights of Rogers Smart Drive the company wants you to know:

  • Track their car’s location and set alerts to monitor vehicle speed
  • Turn their car into a Wi-Fi hotspot
  • Diagnose car trouble, get maintenance reminders, and be alerted of disturbances, like being hit while parked

“Consumers are looking for more ways to stay connected wherever they are. Of the 24 million cars on Canada’s roads today, over three-quarters don’t have Wi-Fi or any connectivity features,” said Leroy Williams, Vice-President, Rogers Communications, in a statement issued to iPhone in Canada.

“We’re excited to be the first carrier to introduce this kind of device to Canadians. Now, families can have peace of mind about their car maintenance and safety and can connect to the things and people they love worry-free.”

Customers will use the Rogers Smart Drive iOS app to be able to check the status of a connected vehicle, which also will include diagnostic data, location and driving activity. It’s one way to keep track of your family while they’re on the road, explains the company.

The hotspot is made by ZTE, powered by Vancouver-based Mojio’s open platform for connected vehicles. As for the Smart Drive hardware, it is compatible with most cars built after 1996 and plugs into the On Board Diagnostic (OBD-II) port.

Are you going to subscribe to Rogers Smart Drive?


  • flutor

    (1) if you have already have a data plan, you can already turn your car into a wifi hotspot by tethering.
    (2) There are a bunch of apps that’ll track your car parking location for free
    (3) Your family can share their location on Google Maps, so you’ll know where they are even when they leave their car.

    So it seems to me that you’d be paying $720 for a digital odometer.

  • CMfly

    $15/month… I must be missing something here…

  • Rob Raymond

    They could have leveraged this hardware to introduce US OnStar-like unlimited data services. But instead, they have a very expensive OBD diagnostics device that doesn’t appease to mass markets.

  • Dansk

    I’ll pass, like the majority of people will. Let’s see how long it takes for them to discontinue this!

  • Eric


  • Si2k78

    Diversifying their services, with a bunch of useless services. Think harder Rogers.

  • erth

    rogers is grasping at straws….

  • Robbers Fiddles

    Highway Robbery at its finest.

  • Jack

    I can’t believe they got clowns working there to come up with these ideas and implement them… what a waste.

  • SV650

    I dunno. Think of all the parents who want to track their teenager’s movements in the family car!

  • FragilityG4

    So many problems with this many have been highleted by other posters. The two I would like to bring to the table is 1) I don’t want Rogers having that much access to that much of my data. 2) what’s Rogers stance on distracted driving? It’s been kinda a hot button topic for – well, ever.

  • IAmTaka

    mass markets? This thing doesn’t appeal to anything. They are asking me to pay $15 a month to hotspot my phone. WTF are they thinking?

  • IAmTaka

    You’re not missing anything, in the TOS there is the clause to bend over.

  • raslucas

    A really great feature for families. Where they have a family car.

    Teenagers won’t get away with speeding… you know, unless they are one of those that are smart enough to know about it.

    Kids in the back can use the wifi for their devices… whatever it is. Of course you can turn your iPhone on as a hotspot, but for families… holy crap there are so many steps to getting kids into cars…

    This isn’t for me, but I see a value for some people.

  • raslucas

    But I mean of course it falls just short of being awesome… in classic Rogers fashion. For 15$ a month, it should boost your family data plan and maybe only allow you to use up to a % of full plan, then fallback to 3G for a pseudo- unlimited.

  • Bill___A

    This has nothing to do with distracted driving at all. You aren’t supposed to watch your trip when you are driving. If you are keeping track of trips for business/personal travel or billing to clients, it seems to be awesome. The othr things, like wi fi hot spots are just add ons since it would be foolish not to have it in such a device. Rogers already can tell where you are going by the fact that you have a cell phone. $15 a month, in the scheme of things, is not much. How many commenters here actually have one of these? I got one and so far, I like it. I can see where it would be good for families with kids that drive.

  • FragilityG4

    This way Rogers will know your car make model and VIN. No thanks. They will be able to track your car easier than a phone. No thank you again. And if you don’t believe this will be distracting to drivers you are wrong.

  • Bill___A

    Actually the data is hosted on a third party site, not Rogers. Since they already know where I go and who I call, I don’t know what the actual VIN is going to tell them, if they did get it. The information they already have would be more useful than a VIN. I am all for security but there are some things which are less useful than others. As for it being distracting, it isn’t distracting me, and if anyone is getting distracted by it, the presence or not of a smart drive device isn’t going to affect that very much. Some people keep their hands off their phone and some do not. As for tracking, I don’t go anywhere that exciting. Apple knows where I am, so does my bank, and so does Rogers. And none of them really care.

  • FragilityG4

    Your choice. I personally am not interested in giving Rogers or any of their partners anymore of my information. I just don’t trust them. On the other hand Apple has made privacy paramount as we saw when they denied helping the FBI on a matter of national security so I’m more trusting of them. But Rogers has given me no reason to trust them.

  • Bill___A

    Your choice too. I’d be more worried about things like facebook..