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Rogers Launches Trade-Up Program, Includes Apple’s iPhone, iPad

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Rogers has launched their Trade-Up program which allows customers to bring in an old smartphone or tablet and get credit towards the purchase of a new device. The program is powered by Clover Wireless, so Rogers is essentially receiving your device on behalf of a third party.

Here’s how it works:

  • Customers bring their old smartphone or tablet to their local participating Rogers store or search directly on their smartphone by visiting www.rogers.com/tradeupquote
  • The device must be able to power up and have a working touchscreen with no cracks;
  • New Rogers customers can use their trade-in credit towards the purchase a new device or accessories. Existing Rogers wireless customers will receive this credit on the second or third bill after their upgrade.

Looking at the list of Apple devices available, various iPhone and iPad models are included. Rogers says quotes are valid for 30 days.

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The values start at $60 for the iPhone 4 on various models and goes up to the iPhone 5, where price can depend on capacity.

The program may be worth it to trade in an old non-Apple smartphone that might not be worth much. But iPhones retain their value quite well. You’re better off getting your iPhone factory unlocked by a carrier, then trying your luck on Craigslist, Kijiji or eBay.

For example, right now similar 16GB Rogers iPhone 5 listing on Craigslist are starting at $450 and up, pretty much double of what is being offered by the Trade-Up program. Let us know if you’re going to jump on this program.

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