Rogers today has announced a new loyalty and rewards program for small and medium businesses called Vicinity, to encourage and foster better repeat customers. Fiona Lake Waslander, General Manager of Vicinity:
“Small businesses across Canada are looking for cost effective, turn-key solutions to drive growth in their business and establish meaningful customer relationships,”
“Vicinity integrates easily into businesses, providing a simple platform to drive return traffic and increase customer lifetime value while encouraging residents to support local businesses.”
Vicinity is an automated loyalty platform which integrates with point-of-sale platforms and is based on the FiveStars loyalty program from the US. The exclusive arrangement between FiveStars and Rogers will allow the latter to bring the program to Canada under the Vicinity name.
The company has also launched a Vicinity iPhone app to enable customers to access their rewards profile on their smartphone. What really needs to happen is to enable a digital card via Passbook, to prevent yet another physical card to carry to register rewards.
Check out the promo video below:
Here’s a video from a business using the FiveStars program in the US:
Vicinity now joins Outrank and Zoocasa, part of the Rogers digital services family. The program is available today for small businesses in Toronto with expansion across Canada coming in the next months.