Koodo Mobile Airs Commercial Showcasing its New Branding [VIDEO]

Yesterday Koodo relaunched their website along with new branding and plans, which included a revamp of their Tab system, which now basically has customers financing their smartphone purchases on contract, whereas before the company would chip in a small percentage monthly to help you pay off the device balance.

Similarly, 10% BYOD discounts are gone, as the base plans now are essentially BYOD prices.

But there are some positives to these changes, as a new promo plan consisting of $45/month for 1GB of data and unlimited Canada-wide minutes is available until May 3. For those in Saskatchewan, Manitoba and Quebec, your 5GB plans saw a minor decrease in price.

Koodo also launched a new “Choose Happy” tagline and it clearly is shown in a new ad released today by the company, which you can check out below (watch closely for the El Tabador cameo):

What do you think about Koodo Mobile’s rebranding?

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • Trenchanting

    That’s not a rebrand, at most a brand refresh and a new marketing campaign.

  • Will

    what about people who currently have a 10% BYOD discount? Will we still be able to keep this discount? Will it be grandfathered?

  • Paul Herman

    I don’t see the relevance to the product for most of the animation. The message is very undefined. But, I still love my Koodo.