TELUS, Koodo to Increase Prices by $5, BYOD Jumps Up $10 [u]

Did you actually think this wasn’t going to happen? After Bell raised its prices and diminished BYOD benefits, Rogers did the same, and now TELUS has competed the trifecta of traditional simultaneous ‘Big 3’ price increases.

MobileSyrup notes an internal document explains the reasoning for increasing prices as due to “economic and market conditions”, with $5 increases to Your Choice plans pegged for January 21, 2016.

Here’s what’s going to change for new customers (except in SK, MB, QC):

  • Smartphone and Premium Smartphone voice tiers to increase by $5/month on contract (i.e. instead of $60 for the voice term, you’ll be paying $65 per month on an iPhone 6s contract).
  • BYOD starting price jumps up by $10 per month (i.e. entry unlimited nationwide calling now starts at $50 versus $40 per month (still cheaper than Rogers/Bell by $5)
  • $20/500MB shared data is eliminated
  • Koodo: $5 price increase for all plans except Tab Plus (Updated Feb. 18 to clarify except Tab Plus).

As more people move away from landlines and cable TV subscriptions, maximizing profits from smartphone users is the future.

If you’re ready to stop paying a high smartphone bill, there are some interesting possible alternatives, like Sugar Mobile.

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  • Aleks Oniszczak

    “Telus – the future is friendly” – if by “friendly” they mean “more expensive because we copy everything that Rogers and Bell do”

  • Sarge

    Currently have $35 BYOD nationwide. Will my price go up? Was planning on ordering a 6S thru Apple unlocked…

  • KS

    Your price will not go up provided, you do not make changes to your current plan. Buying unlocked phones is highly recommended now more than ever, given the precariousness of service providers with their rates.

  • Toparm

    At some point people are going to take a step back and say – a thousand dollars for a device and an unreasonable monthly cost, for something that I don’t really need. Many of us are on wifi 90% of the time anyway.

  • sarge

    Thank you. Bought my iPhone 5 3 years ago unlocked and have been enjoying the $20, then $25, and now $30 discount per month over contract pricing. Seems wild that I”ll come out ahead by paying $1200 for a phone up front….

  • Kael

    I will be contacting the CRTC to inquire about this. I recommend others do the same.

  • Ashley Mann

    Ive had it. No more. Im switching to Bell Prepaid. Ive been looking at the prepaid plans for a few weeks amd the voice and text plan with a data add on looks great. Im switching tomorrow. I might even try to go without data at first. See how it goes. Free wifi is everywhwere. Yeah im done. Its time for prepaid. Im going with Bell because they have a prepaid loyalty program.

  • I’m pretty sure this only applies to new customers beyond this point. Your current plan should stay as is until you change for any reason.

  • CanucksGoals

    When people tell me they are usually on wifi, I will tell them to give it a try while they are on the road. My friends always ask me to open personal hotspot on my iPhone for them. The convenience of not having to looking for wifi while you are outside is priceless to me.

    However, the BYOD price increase is indeed ridiculous. I guess everyone is staying with his or her current plan for now.

  • Grant Russell

    Glad I live in Manitoba. I pay $110/mo for 2x phones on Unlimited nationwide calling/texting, and 10gb data.

  • Tim

    those $48 SKMB plans are really looking attractive, I’d get one if I didn’t already have one.