TELUS to Rebrand Koodo Next Month, Bring New Plans and Look

Canada’s wireless carriers continue to mix things up and stay fresh, as now TELUS plans to rebrand its subsidiary Koodo Mobile, set for a debut in April, according to sources speaking with MobileSyrup:

In the coming weeks, Koodo Mobile will unveil “juicy details on our new look” and also introduce “some awesome new updates.”

Sources say the warm and fuzzy wrestler El Tabador will disappear and new colours will brand Koodo with various modern hues of yellow and blue, saying good bye to their existing dated colour palette.

A new trademarked tagline “Choose Happy” will be the main marketing message, coupled by a logo where the double o’s form the eyes of a smiley face, as seen below:

Koodo mobile mobilesyrup

As for the company’s Tab system, that will be axed in favour of traditional two-year contracts which have become the norm. New prepaid and postpaid plans are said to be introduced, while BYOD discounts and other value packs will reportedly be modified or removed.

The move by TELUS to shake things up at Koodo Mobile sounds exactly like what Roger is doing to Fido, which will see the latter rebrand to cater to a young demographic, also rumoured to launch in April.

No matter what changes are coming, I suspect these sub-brands of the ‘Big 3’ will have similar prices and plans. The difference will be the introduction of a rebrand, making things appear ‘new’ but still remain dizzying for new customers trying to pick a cellphone plan.

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • Paul

    I wonder if existing customer plans will remain in effect and I sure hope that BYOD discounts continue because as there is no need to pay a larger subsidy like the contractual buyers.

  • Chrome262

    Poor little wrestler

  • Chrome262

    Why would they do this in April, both companies. I mean everyone is going to think this is fake lol or a joke.

  • Salinger

    How “coincidental” that TELUS is doing this just a couple of days after Rogers does the exact same thing. Plans like this don’t come together overnight, or even in a few days. It’d almost make you think they are fully apprised of what each other is doing.

  • Drew

    Was disjointed koodo didn’t bring back the double minutes prepared card this past Dec. and now they are shaking things up. I’m worried. Just at a time I need to start reconsidering who I stay/go with. Better keep. Heap options for iPhones, or else bring on the unlimited data!