Can These ‘Bold’ Cartoon Characters Save RIM and their BlackBerry? 13
With the recent ‘departure’ of RIM co-CEOs Jim Basillie and Mike Lazaridis and the elevation of Thorsten Heins into the new role, it appears RIM was on the road to change. Well, think again because the RIM marketing team has unveiled their plans on how to save the BlackBerry by introducing four new ‘cool’ cartoon…



















