Greenpeace Protests iCloud By Projecting Images Onto Apple HQ


Looks like Greenpeace is playing their games again. This time it was a demonstration at Apple’s Headquarters in Cupertino that saw images being projected onto Apple’s main campus building.

The protest was for a “clean” iCloud that included support messages from Greenpeace’s Facebook and Twitter accounts. The group also reportedly barricaded themselves in an “eight-foot tall, ten-foot wide structure that has previously been used to prevent Arctic drilling.”

If the shelter thing wasn’t enough, Greenpeace members dressed up as iPhones and marched around displaying messages from their supporters via Facebook and Twitter (this whole thing resembles a circus event if you think about it).

“Apple’s executives have thus far ignored the hundreds of thousands of people asking them to use their influence for good by building a cloud powered by renewable energy,” Greenpeace USA Executive Director Phil Radford said. “As Apple’s customers, we love our iPhones and iPads, but we don’t want to use an iCloud fueled by the smog of dirty coal pollution.”

Apparently over 215,000 people have signed the group’s “Clean Our Cloud” petition that asks Apple to to use clean energy for its iCloud service. However Apple has taken measures to ensure it uses clean and renewable energy. These efforts have been seen in the company’s Prineville, Oregon facility and Maiden, North Carolina facility, the former of which will use 100% renewable energy.



  • 3cents

    i like the environment. i recycle, i hate over packaging, i walk instead of driving when i can. but man, do i hate greenpeace fanatics.  when i first read this, my green-rage came out, and i was thinking what a bunch of nuts – trying to embarrass an already proactive company. but then i started thinking….if a company can make profits of  $11b PER quarter, it probably should start doing things better. i can understand a small company, trying to stay competitive, using dirty energy, or parts sourced from a not-so-reputable company. but, really, when your at the top of the heap, maybe you should be setting an example. 
    god i hate agreeing with greenpeace. 

  • FragilityG4

    Yawn … Will the AGW hesteryia ever end? Besides look on Apples board it’s the Green Kingpin himself – Al “I lied and got a Nobel Peace Prize” Gore.

  • DefiningSound

    Clean electricity sourcing is a shell game, a marketing ploy. The electrical energy that enters a grid becomes a sum of all its parts, there is no way to attach markers to electrons, and the transmission lines are shared between all providers. The only way for a country to have clean electricity is to have only clean electricity sources. Greenpeace needs to stop asking Apple to throw money at a green energy marketing company, and start marching on Capitol Hill, demanding that coal plants be decommissioned.

    A green electricity company goes out selling electricity at higher than normal prices, and then provides some of the profit to green producers. This encourages more green sources of power, by creating a way to provide greater revenue to those green sources. But paying for green power does not give you green power. No matter what you do, the electricity you get is an average of the sources in the system.

    The exception to this rule, is when a company invests in green power producing infrastructure and uses the power directly. An example is the under-construction Apple installation in North Carolina, to be partially powered by a 20 megawatt (MW) solar system. That Apple can see through the marketing hype of green power sales companies, is just an example of one successful marketer recognizing another one for what they really are. Hype and sizzle.

  • Ari

    So how much fuel was spent by Greenpeace travelling to Cupertino to “protest”? How much energy is being used to project those protest messages? Is it clean energy? How was it originally generated?

  • LOD