Software Update Brings HBO GO & WatchESPN to Apple TV

Apple has added new channels to the Apple TV set-top box, through a software update published today. The good news is that HBO GO (apparently this is USA only) and WatchESPN are now part of the Apple line-up of programming offered to customers.

“HBO GO and WatchESPN are some of the most popular iOS apps and are sure to be huge hits on Apple TV,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We continue to offer Apple TV users great new programming options, combined with access to all of the incredible content they can purchase from the iTunes Store.”

Apple has also shared details of iTunes movie downloads. According to the press release, iTune users have downloaded more than a billion TV episodes and 380 million movies from the iTunes store as of now, and they are purchasing over 800,000 TV episodes and over 350,000 movies each day.

Alongside WatchESPN and HBO GO the software update brings three new content providers — Sky News (limited to US, UK and Ireland), Crunchyroll and Quello — offering live news, sports and current TV programming.

Crunchyroll, supports supports popular Japanese animation shows. Using an Apple TV, subscribers worldwide will be able watch the latest HD shows one hour after they air in Japan. Qello, an on-demand streaming service for HD concerts and music documentaries, offers free or paid subscriptions to music fans worldwide. New users can sign up for Crunchyroll and Qello instantly on Apple TV.

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