Audi Canada along with ad agency Zulu Alpha Kilo created a documentary detailing the company’s project of creating a pretty cool slot car race track, as part of a marketing program known as the Audi quattro Experience. The coolest part? The scaled down model cars had cameras mounted inside to provide a point of view racing experience, all controlled via iPads.
The handcrafted 20 x 7 foot custom track made by Slot Mods USA contains three custom-made Audi A4 models with every single detail included. Mounted inside were miniature spy cams to wirelessly stream video back to iPads, controlled by a custom app to allow controlling of speeds by a digital thumb control.
Audi let the public try out the track back in September of last year in downtown Toronto’s Royal Bank Plaza. Check out the pictures below:
Full documentary video below:
Did anyone in Toronto manage to give this a try?
[via TechCrunch, Facebook]
