J.P. Morgan: All Apple Needs To Do is Put Keyboard On the iPad


Telecom analyst Rod Hall, who replaces long-time Apple analyst Mark Moskowitz at J.P. Morgan, believes that he has a $63-billion idea for Apple. “All it needs to do is put a keyboard on the iPad”, said the bank’s new Apple analyst adding that Apple could make as much as $63 billion a year in the laptop market, Fortune reports.

Jp morgan

In an inaugural note to clients yesterday, Rod wrote that Apple owns the market for laptops priced above $1000, with an estimated 68% market share of the North American market, a 49% share in Western Europe and a 36% share globally. However, the analyst notes that the sweet spot for laptops sits just below that price point. In the $500-to-$1000 range, nearly 100 million laptops i.e 55% of the total market, were shipped in 2013. So if Apple would just put a keyboard on the iPad, Rod says, it can be “Apple’s iAnywhere solution”.

“While some iPad users are replacing laptops with the device we believe that most use the iPad as a supplemental device to either a laptop or desktop PC. If iAnywhere allowed these users to flexibly use an iPad as both a PC and a Tablet we believe that many would elect to simply own one device. We also believe that many users currently purchasing lower priced laptops from vendors like Dell would choose to switch to Apple.”

The analyst also mentioned that HP is the biggest player in the “$500-$1000 sweet spot” laptop market, followed by Lenovo, Dell, ASUS and Acer.


  • Biggy604

    Umm there are already keyboards for iPads and cases with built in keyboards that fold up to make it look like a laptop. Its just not alot of people bought the keyboards for their iPads.

  • Biggy604

    Unless however its a slide out keyboard built into the ipad it self. But then that cancels out any possibillity of a thinner iPad.

  • WatDah

    I thought April Fools was last week.

  • Al

    Like I’ve been saying… the larger “iPad Pro”, running OS X 😉

  • iFone

    That’s the new MacBook Air.

  • FragilityG4

    I’m not reading this article the headline alone shows it’s a waste of time.

  • Anon

    This guy is an idiot.

  • johnnygoodface

    This guy hasn’t heard anything about Siri?

  • max

    You guys really crack me up! Let apple an iPad with a
    keyboard and justify why they added the keyboard and on launch day all of you
    will lineup to pickup one.

  • max

    Blind followers!

  • FragilityG4

    Thank you for that astute statement. You are correct I am a blind follower. I have no sense of personal preference. Clearly I have been roped into the Apple way of life. That’s why I don’t buy a case with a keyboard or sub par tablet like a Surface or even TROLL on a competitors blog site. My life was indefinable until this moment, Max, you have allowed me to see the light … Thank you … fAndroid.