Last month Apple aired new iPad TV ads with one of them titled “Cherie’s Verse”, part of the “What Will Your Verse Be?” iPad ad campaign. Now, Apple has uploaded a couple videos sharing more about how deaf travel writer Cherie King has been able to utilize the iPad Air around the world:
Travel writer Chérie King has been to 31 countries and 5 continents, relying on iPad Air to fully experience each destination. Her adventurous spirit inspires other deaf people to live just as fearlessly.
Chérie King believes the best way to discover a new city is to get lost in it. Whenever she touches down in a new city she immediately sets out to explore it, guided by just her spirit of adventure and her iPad. And when it’s time to find her way home again, she knows she can count on her iPad Air.
Apple has also shared three videos about how the iPad has helped Finnish composer/conductor Esa-Pekka Salonen get inspired, make classical music, and compose orchestras:
Esa-Pekka Salonen conducts symphonies across the globe. As a composer, he gathers inspiration from the world around him, using iPad Air to record his ideas for themes, moods and music.
Esa-Pekka Salonen is passionate about breaking down the artificial barriers that cause people to assume classical music is not for them. To engage a new generation of listeners and demystify the workings of the symphony, he developed The Orchestra app for iPad.
A single orchestral piece can take months, if not years, to prepare. Esa-Pekka Salonen’s iPad Air plays a collaborative role in his composing process.