Apple Staffing Levels Signify iPhone 5 Pre-Orders May Begin September 14th [Report]


A report from iMore last month indicated that pre-orders for the iPhone 5 would begin briefly after the September 12th keynote. Now we are hearing otherwise from MacRumors, who has been made aware that Apple is increasing staffing levels beginning at 6:00 AM on September 14th.

Through the years Apple has drawn many different scenarios when it has come to pre-orders. The iPhone 4S pre-orders were delayed two days after the keynote while the New iPad pre-orders began immediately after the event. This MacRumors report signifies a similar situation alike last year’s iPhone 4S:

MacRumors is now hearing that pre-orders may not begin tomorrow following the media event and that they may instead start on Friday morning in a scenario similar to last year’s debut. We’re hearing that certain portions of Apple’s sales support team are significantly increasing their staffing levels beginning at 6:00 AM Eastern on Friday, with a major surge for the initial shift beginning at that time and a sustained level of high staffing for at least the remainder of the day.

It is unclear whether pre-orders would begin immediately at the 6:00 AM shift start or some time shortly afterward, but these staffing levels suggest that customers may have to wait until the end of this week to pre-order their new iPhones for delivery a week later.

So get your credit card ready, iPhone 5 pre-orders should be prepared by the week’s end. I’m not going to be that crazy person waiting in-line at the Apple store; I can wait an extra few hours for my mail carrier to drop the device off.

Will you be pre-ordering the iPhone 5?


  • Cole McLean

    Any word on Canada as a launch country yet? rumours it wont be.

  • I can’t see Canada not being included at launch. We been a launch country since iPhone 4, correct? In terms of Apple’s finances, they are going to have a blockbuster quarter if they can somehow manage to include China at launch, along with the US, Canada, UK, etc.

  • With our LTE networks setup, it’s a guarantee we are part of the initial launch. Just look at the new iPad. Rogers, Bell and Telus were right front and centre on the presentation slide.

  • lettreb

    I will not stand in line also and I will wait just enough for the bugs to show and be resolve before I get one. Patience is a wisdom.