Effective January 28, 2010 (but in full deployment as of February 2), Rogers/Fido have improved their WhoCalled mobile add-on feature.

WhoCalled has received mixed reviews from customers in that some love it and some hate it, but for those that don’t know what the feature is, I’ll briefly explain.

WhoCalled is a feature that alerts subscribers of the calls that they miss when their iPhone is off or out of service area. For example, if your iPhone is off and five people call you and don’t leave voicemails, WhoCalled will send you text messages of your missed calls.

The feature is beneficial since the iPhone does not track incoming calls when the iPhone is off. However the feature can also be annoying as subscribers are receiving what has been consider to be annoying text messages.

The feature can be purchased standalone for $3/month, picked up in a value pack from Fido with other calling features, or as a part of any Rogers consumer plan. So what did Rogers/Fido improve?

WhoCalled improvements come in the form of improved message notification, content, and the ability to easily return a call. The changes will affect new WhoCalled subscribers, as well as existing WhoCalled subscribers who will have the service upgraded automatically.

WhoCalled Improvements

1. Reduced Notifications

Customer will receive a message notification if no other notification is provided. For example, a missed call log or message waiting indicator. In most instances, this means that customers are notified only if the iPhone is off or out of a coverage zone.

2. Clearer Message

When customers receive a WhoCalled notification, normally the missed call phone number and date were presented as one line of text. In other words, an iPhone user would not be able to tap on just the phone number as the tap would include the date as well. This has been corrected and customers will now see the phone number line as the following:

01:604987-5432 @ 9:42 AM 2009/06/19

3. Easy Call Back

Customers can now easily click on the phone number (or use the menu/option key) to return a call directly from the WhoCalled message. Fortunately this does not really apply to the iPhone as iPhone users can simply tap on the phone number.

The update also simplified the line telling customers how many calls they have missed.

Customers will now see the following message:

English:

Message Header:

+8888
Nov 12, 2009 9:21

Message Content:

WhoCalled Now Improved
(01) Call(s) missed
01:604987-5432 @ 9:42 AM 2009/06/19
Select number to call back

Overall, minor improvements but helpful nonetheless.