Apple to Launch New Macs at October 27 Event: Sources

Yesterday, it was reported Apple was still planning to launch new Macs this month, and now we have double confirmation of an event, pegged for October 27th, according to sources speaking to Ina Fried at Recode:

Apple is planning to introduce new Macs at an Oct. 27 event, sources confirmed to Recode.


The Mac event is expected to take place at or near Apple’s Cupertino campus rather than in San Francisco, where the company held many recent events, including the iPhone 7 announcement.

Matthew Panzarino, reporting for TechCrunch, is also saying the event will happen on Thursday, October 27th:

But, according to my sources, a date has been picked and that is Thursday October 27th. So those looking for a new MacBook, hold your horses. And if you’re a journo, flights are getting iffy but hotels are pretty cheap still.

Panzarino notes Tuesday, October 25th was ruled out, since Apple moved its earnings call to that day (instead of Oct. 27th), while on Wednesday, October 26th, Microsoft is holding an All-in-One Surface event. So Thursday, October 27th is the day for new Macs to be announced.

Both of these publications have deep ties to “solid” Apple sources, so it’s pretty much guaranteed the event will happen on October 27th, unless something last minute happens and it changes.

Yesterday, Japanese site Mac Otakara said its sources noted a new MacBook Pro refresh is coming, while the 13-inch MacBook Air could also see a refresh, while the 11-inch Air could be discontinued. Time to wait and see, folks! #takemymoney

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  • Nuser



  • SOB


  • hlna55

    Too little too late. Money was spent elsewhere 6 months ago and no regrets.

  • Momo

    just got a totally maxed out 13inch retina 2015 macbook pro. like 20 days ago.

    Oh well. haha I’ll be keeping this one for at least ten yrs since my base 2011 macbook pro lasted for 4-5 yrs.

  • Yeah it’ll be interesting to see what new innovations will come from the update. But your setup should still last for a long time.

  • geekyaleks

    Currently using a company provided MacBook (12″ w/USB-c), and I am loving the size. My home laptop is a 10 year old MacBook 15.6″. I don’t think that I will ever own a 15″ again.

  • Salinger

    Whenever you are looking to buy an Apple product, Mac Rumours has a great guide that tells you whether it’s a good time to buy or hold off. They detail how long it’s been since a refresh, what the average wait between new models is, and lots of info on leaks, rumours etc for each product line. Just google “when to buy a mac” and it should be the first result that comes up.

    You still got a decent machine, but the thing that bothers me is, you (or anyone who purchases a MacBook Pro right now) is paying full price for a two year old machine. When they go so long between updates, they should at least drop the price as time goes on. Honestly, if you’re able, I’d consider returning it and buying again in a few weeks. You’ll either get the new model, or probably save some $$ on the one you bought as it would then be the “previous generation”.

  • Salinger

    Happy to hear these rumours and leaks, but we’ve heard this several times already this year. Come on Apple, make an official announcement!!