Apple has send out some Mac Pro posters to select members of the media to promote the new Mac Pro, set to launch in December. These tall posters measuring 36″x 25″ arrived in a mysterious black tube to show gorgeous images of the all-new high end Mac and its unique design:
— Dan Ackerman (@danackerman) October 28, 2013
The back of one of the posters reads:
It’s the computer we were insane to build. The one that turns conventional thinking on its head, then kicks the living $#&% out of it. We challenged all our assumptions. Abandoned our preconceptions. And blew away limitation after limitation. This is the new Mac Pro. It’s like no Mac we’ve created before. And we can’t wait to see what you create with it.
Apple PR just sent me 5 Mac Pro art posters in the most heavy-duty black mailing tube. Now if they’d only send me a Mac Pro…
— Jim Rossman (@jimrossman) October 28, 2013
What strikes me more than the images is the tube: it’s not some cheapo mailing tube you’d get in an office supply store. It’s heavy-duty cardboard, dark gray on the outside and white on the inside, with glossy reflective caps. And in a very Apple touch, the way the caps fit is nearly seamless—it took some work to get my fingernails under the cap to open it up.
It seems Apple was quite random in their mail out of posters, as Carlson admits his Mac column at the Seattle Times only appears monthly–but he did go into detail about the poster tube, so that might be something.