Despite facing fierce competition in the notebook market throughout the year of 2015, Apple has managed to overtake ASUS and Acer to become the fourth-strongest brand in TrendForce’s annual rankings (via MacRumors).
Sales of Apple’s new MacBook models and strong demand in the US market have pushed the company’s global market share to 10.34%, up from the 9.3% reported in 2014, according to the latest data from market research firm TrendForce.
Looking back to last year, the firm notes that notebook shipments dropped significantly — 6.3% year over year — due to the impact of currency depreciation on the demand in Europe and emerging markets like Latin America. Notebook shipments totalled 164.4 million units, down from the 175.5 million reported a year earlier.
The biggest player in the field is HP, Trendforce says, followed closely by Lenovo with 20.5% and 19.5% of global market share, respectively. In the third spot, we find Dell with 13.7%, while Apple has managed to jump two spots on the list to fourth place.
This year, Apple is expected to refresh its MacBook lineup with Intel’s faster Skylake processors and Thunderbolt 3 with USB-C, with the 12-inch MacBook and 13-inch MacBook Pro production commencing in the second quarter, followed by the 15-inch MacBook Pro models in the third quarter, according to an earlier report from the sometimes-accurate Digitimes.