3D Touch OLED Display for ‘iPhone 8’ Said to Cost 150% More: Report


Apple’s 3D Touch components on the OLED-equipped iPhone 8 are reportedly 150 percent more expensive than its LCD counterpart. This news arrives amid speculations that Apple’s iPhone 8 might cost $1,000 USD when it launches this fall.

According to a report from DigiTimes, Apple has accepted a quote from TPK Holdings to manufacturer the 3D Touch solution for its upcoming OLED iPhone. The quote is allegedly $18-22 USD, 150% higher than the cost of manufacturing the 3D Touch solution for current generation devices.

Implementing the technology in an OLED screen requires a different manufacturing process. It is believed that the 3D Touch sensors are embedded between two glass panels that sandwich the screen and the sensor film. On a conventional TFT screen, the sensors are bonded directly to the display panel, not requiring embedding in a glass sandwich.

“Due to the additional bonding of glass covers, overall processing cost for OLED-based 3D Touch solution is about 50% higher than that for the LCD-based one but the quotes for the client is about 150% higher,” reads the report. “Therefore, TPK and GIS are expected to significantly benefit from Apple’s orders for OLED-based 3D Touch solution.”

As implemented in the iPhone 7 and earlier, 3D Touch employs an array of capacitive sensors integrated with an iPhone display’s backlight. The system measures the distance between iPhone’s flexible cover glass and the sensor array many times per second, then translates the results into force data, with location data being passed by the regular touch sensing technology.

The most expensive iPhone in Apple’s current lineup is the 256GB iPhone 7 Plus which sells for $969 USD ($1309 CAD). With that in mind, it’s not hard to imagine Apple slapping a price tag on the iPhone 8 that’s beyond $1,000. After all, the upcoming phone is rumoured to become Apple’s “premium” device.



  • jay

    iphone prices getting out of control. Apple does not sell big numbers here in canada. at least not outright. when the price going up even more not sure what happened because most of the people buying on contract and now that google is even better than ios i see more people switching

  • NOHoldsBar

    IPhone 8 is already being manufactured. In other words, this info is stale.

  • It’s Me

    That’s a myth or misunderstanding of exchange rates.

    iPhones prices have stayed identical for many years. You’re confusing currency exchange fluctuations with prices increases. Starting price is $650 USD for the 7. Same as the 6s. Same as the 6. Same as the 5s. Same as the 5. etc, etc, etc.

    Yes, it costs more in Canada now. But that’s not because prices have gone up. It’s because our dollar has sank. Here’s a shocker: android prices has also gone up. Just as much.

  • RickysCV

    So the price will be jacked up because a part that used to cost around $7, now is costing them around $18? An $11 difference. They sure know what the market will bear and how much gouging they can get away with.

  • Mamba

    I’m quite surprised by the number of people who’s still confused about this fact to this day.

  • It’s Me

    I blame our schools.

  • jay

    There are better option and why should they not sell cheaper. Ah actually they do on contract

  • It’s Me

    Maybe you’re right about better options, but that’s subjective opinion.

    The fact you misrepresented is that Apple has not actually raised iPhone prices in years. And the increases caused by our weak dollar affect everything.

    Know who has raised prices? Google. OnePlus. Samsung.

    Seems like the real fact is that androids are getting more and more expensive because the OEMs are tired of acting like charities for their customers. Are you really begging for more charity and blaming Apple your Android OEM has stopped the handouts?