Consumers Willing to Pay an Extra $100 for a 5.5-Inch ‘iPhone 6’

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According to Raymond James analyst Tavis McCourt, Apple’s rumoured 5.5-inch ‘iPhone 6’ model, which is expected to be released alongside a 4.7-inch version around September this year, will include a $100 price premium. Interestingly, McCourt’s survey data shows that consumers are showing an increasing willingness to pay the extra cash for a 5.5-inch iPhone (via MacRumors).

“Our June consumer survey points to continued growth in the willingness of iPhone users to pay $100 more for a bigger screened iPhone, with now a full one-third of survey respondents willing to pay a $100 premium,” he added. In fact, he added, “data seems to suggest meaningful demand for a larger screen, which should logically mean the iPhone 6-cycle will be strong for upgrade sales, which combined with modest contribution from wearables should cause a modest acceleration in revenue growth in fiscal 2015.”

In his research note, McCourt also praised the iPhone’s solid position in the smartphone arena, where it competes with Samsung and other device-makers using Google’s Android operating system. Raymond James, which has an outperform rating on AAPL, raised its price target to $102 from $86, arguing that Apple shares are poised to go higher.

Earlier this month, analyst Brian White suggested that Apple would start manufacturing the 5.5-inch ‘iPhone 6’ in August, and the 4.7-inch model will enter production in July, just in time for a September launch.

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  • FragilityG4

    Too big.

  • confused

    Apple is doing something interesting. in Tech – bigger a lot of times means cheaper since internals dont have to be as small and expensive. Bigger laptop with Windows is usually cheaper than some tiny laptop with the same power. Apple laptops? 15inch is more expensive even though it has the same internals except for the bigger screen. I can’t believe they will do the same with iPhones.

  • Rio

    What? Lol

    All laptops, and phone I see are more expensive as it gets bigger.

    While the internals don’t have to be as small, the screen and batteries have to be bigger.

    Also chances are they would rather use as much of the same internals of the smaller phone than have a completely different line for 2 current models

  • Anon

    Finally, a larger screen to compete with the 5.7″ Note 3.

  • DoctorT

    I hope they don’t make it that big, that just becomes too big for a phone and almost a small tablet. Phones should be 5″ tops.