A First Hand Account of the 2007 iPhone Announcement at MacWorld [VIDEO]


Screen Shot 2013 01 09 at 4 29 47 PM

(image via @i0livier)

Today marks the sixth anniversary of Apple’s announcement of the original iPhone at MacWorld back in 2007. That day when Steve Jobs stepped on stage to debut the iPhone can be heralded as the day that Apple changed the smartphone game. reader @i0livier was one of the lucky ones in attendance that day. He sent us a couple home made videos shot of his experience at the event. Below is his footage of Apple CEO Steve Jobs on stage announcing the iPhone (some great bonus behind the scenes footage as well):

The second video shows the iPhone on display within a glassed enclosure. Take a look at the expressions of the people looking at the phone; it’s like they just saw the Virgin Mary on a grilled cheese sandwich or something–they’re just in awe:

Of course skeptics of the iPhone have now eaten their words. One such example was Microsoft CEO Steve Ballmer. He proclaimed “no chance the iPhone is going to get any significant market share,” in 2007:

Fast forward to September 2012? MG Siegler reminds us revenue from the iPhone is now bigger than all of Microsoft itself:

IPhone as big as Microsoft

During the 2007 keynote, Steve Jobs noted he wanted Apple to sell 10 million iPhones by the end of 2008, or one percent of the mobile market at the time (which they ended up doing). Today? Apple is set to announce their Q1 2013 holiday earnings later this January. Analysts are estimating iPhone sales to be around 50 million in Q1. Times sure have changed.

What’s next for the future of the iPhone? The past couple of days have had numerous rumours claim Apple is looking to conquer emerging smartphone markets next, with a lower cost device possibly being announced this year.

I remember the days of bringing back an iPhone from the U.S. and using it in Canada. People would stop me on the street and in stores to ask if I was using an ‘iPhone’ and wanted to badly touch it or see it. Those were the days. Did you buy the original iPhone to use in Canada? Where is it now?


  • Coluch

    Wow. It’s almost just as amazing to see how mesmerized we all were back then, by something as simple as unlocking the device with a slide of the finger.

    I also had an original iPhone in Canada. I gifted it when I upgraded to the 3G which I got with a 2-year contract. Speaking of change… 2-year contracts seem extinct in Canada.

    I skipped the 3GS because of my contract, but have purchased every iPhone since outright, and sold my previous one each time

  • Coluch

    I’ve been intrigued by other devices along the way, but was never really convinced that I would enjoy the experience of switching.

    Even so, I was a jailbreaker up until the 4S. Then the iPhone was capable enough for me out of the box (teathering especially).

    The next few years will bring just as much change as we see in those clips from 2007. Should be exciting!!

  • ApplesX

    I remember ordering mine off eBay the weekend it came out in the US, for over $700. And then 2-3 monts later I had the back case off and was shorting out connections on the main board so that I could load the code that would unlock it. Everywhere you went for a year you were able to show off the device and people were amazed, it was like you we’re a magician or you came from the future.

  • yeah the announcement still sends shivers down my spine!

  • lol @ the magician/future part. It’s true though. People were blown away…”IS THAT AN…IPHONE?”