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After Criticizing Apple’s 64-bit A7, Qualcomm Executive Reassigned

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Apple-A7

Former chief marketing officer at Qualcomm, Anand Chandrasekher, has been reassigned to a new position after making negative comments about Apple’s 64-bit A7 chip.

According to a statement Qualcomm sent to CNET:

Anand Chandrasekher, is moving to a new role leading our exploration of certain enterprise related initiatives…Anand will continue to report to Steve Mollenkopf, COO and President of Qualcomm. This will be effective immediately.

He has also been removed from the Qualcomm leadership page.

Earlier this month, Chandrasekher said that Apple’s 64-bit A7 chip is a “gimmick”. He told IDG News Services that:

I know there’s a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that.

Qualcomm later said that the statements made by Chandrasekher were inaccurate, essentially retracting the statement. Qualcomm contacted us and said:

The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.

Chandrasekher may have put Qualcomm in a difficult position as Apple is already working on its second-generation 64-bit A8 chip and Samsung is set to move to 64-bit chips as well.

Apple, Qualcomm, and Samsung processors are based on the ARM chip architecture and are inside the most popular mobile devices today.

Apple’s A7 chip first made its appearance in the iPhone 5S in September. On Tuesday, Apple put the A7 chip into its iPad Air and iPad Mini.

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  • malygos21

    hahahahhahahahahahha he got what he deserved

  • He made a huge mistake and paid for it. Ouch.

  • gerry

    Yea. Just like any business. One stupid comment/action, lands you in hot water, or even fired.

  • SkAshe

    The huge mistake he made is saying that a mobile 64 bits processor is a gimmick while Qualcomm is probably already working to get their next processors to be 64 bits too.

    I still think that for now, it’s useless. I don’t think that the power from the A7 chip comes from its 64 bits architecture.

  • Al

    Good thing you don’t work for Qualcomm …
    or any other technology company.

  • munish

    He is right actually..I didn’t see any difference in 5 and 5s performance..for a normal consumer it hardly matters..it’s apple’s way of presenting things..they make everything look like a big thing..it doesn’t though..

  • m Arch Tom’s on Bar N Ass

    QUOTE:
    The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.

    Comment:
    advertising

    QUOTE:
    I know there’s a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that.

    Comment:
    Correct. In the “HERE AND NOW”, there is no benefit a consumer gets from that. in the future: MAYBE. however, all of US with real and authentic degree only think and “plan” for the “hereNnow” spaceNtime. No need to look at the future. marc

  • Anon

    He wasn’t careful when making a statement, and paid for it yes. Being in such a high position, you would think he would of worded it differently. But there is truth to what he said. It really is a marking ‘gimmick’ in the sense that nothing currently takes advantage of it.

  • Nick

    Correct. There are no apps available yet that can take advantage of 64-bit. That’s why people may actually agree with what he said. He was in no position to say those things especially being a top exec of Qualcomm.

  • SpeedRacer99

    Another Executive who does not know anything and probably B.S. his way to the top. Enjoy your fall from grace!

  • Crasucks

    He is completely right, going to 64bit is not going to make any real difference, however the bimbo marketing people don’t want people to know that, lol.
    Just keep drinking the Apple Kool Aid and believe everything they tell you and it will be ok. We just can’t have people speaking the truth as that ruins the taste of the Kool Aid 😉

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