Last year, Amazon launched Prime Day, a one-day sales event for its members across the globe. This morning, Amazon announced the event for 2016 will start on July 12 for Canadians, plus the U.S., U.K., Spain, Japan, Italy, Germany, France, Belgium, and Austria.
Greg Greeley, Vice President, Amazon Prime, said in a statement to iPhone in Canada, “Prime Day is a unique opportunity to discover new items and great deals, on top of our already low prices. Following last year’s record sales, we have dramatically increased the inventory behind many deals. In fact, in Canada we have more than 3x the laptop units compared to Black Friday and Cyber Monday combined.”
Leading up to Prime Day, Amazon Canada says it will have ‘Countdown Deals’ from July 5 to July 11. New for Prime Day this year, the company says deals will be accessible via any device, plus a new deal category will make it easier to sort out one-day offers. Also, there are going to be twice as many small business sellers participating around the world on July 12.
“Even with this massive selection, we know many of the Prime Day offers will sell out, so members should join Prime on or before July 12,” added Greeley.
Amazon says there will be 100,000 deals exclusively for Prime members across all departments and categories. Last year’s Prime Day exceeded Black Friday records at the time, as members ordered 398 items per second.
Last year, Prime Day in Canada was a relatively lukewarm event, with the company later announcing Canadians bought headphones, diapers and slow cookers as the top sellers. The event was overhyped and many members were disappointed with lacklustre deals. Let’s hope the 2016 event has some better deals available.