Angela Ahrendts Hints at Apple’s Upcoming ‘Back to School’ Promotion


Apple’s annual Back to School promotion appears to be a no-show for 2015, but a new report from Consomac claims SVP of Retail Angela Ahrendts hinted to employees that a comparable offer could be coming soon.

In her weekly global video address to Apple Retail Store employees, Ahrendts suggested that a new education promotion, which could potentially replay Apple’ Back to School sale, is in the works and could be announced soon.

“I’m sure many of you are thinking also ‘but is there anything else for Back to School’? Well, I need you to wait until next week’s video and I’ll share a little bit more insight with you then.”

The statement appears to signal an end to the annual Back to School sale and the start of a new program targeting the education market. While Ahrendts didn’t confirm Apple’s plans, the report describes her speech as upbeat, speculating the company has something in store for shoppers.

Traditionally, Apple kicks off the back-to-school shopping season with buying incentives in the first days of July, but has not yet done so for 2015. Last year, the company gave students and faculty Apple Store and iTunes gift cards worth $100 for every Mac and $50 for iPhone and iPad.

[via MacRumors]

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