App Store Guidelines Revised: From the Mouth of Steve Jobs?


Apple has revised their App Store guidelines for developers and it contains some pretty simple language. I took a few moments to read through this and I actually found these quite humourous, almost like it was straight from the mouth of Steve Jobs. This straight from the hip language is reminiscent of what Steve would reply to in an email. Take a gander at the intro:

  • We have over 250,000 apps in the App Store. We don’t need any more Fart apps.
  • If your app doesn’t do something useful or provide some form of lasting entertainment, it may not be accepted.
  • If your App looks like it was cobbled together in a few days, or you’re trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don’t want their quality Apps to be surrounded by amateur hour.
  • We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, “I’ll know it when I see it”. And we think that you will also know it when you cross it.
  • If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.
  • This is a living document, and new apps presenting new questions may result in new rules at any time. Perhaps your app will trigger this.

It’s great that Apple is finally clarifying what they expect from developers. With 250,000 apps and growing, the focus now should be on quality apps and not just on quantity. My biggest beef with the App Store is trying to find those “hidden gems”. Yes, we have Genius to help us decide, but most of the time my favourite apps have been passed down the chain from friends.

What do you think of these blunt points in the App Store Guidelines?



  • Nick

    If only they would allow my three favorite apps from the app store, I wouldn’t bother jailbreaking:
    -iBlacklist – I mainly just use this when I’m using the ustream (from app store) application to do a live webcast – a phone call or text interrupts the webcast but I can’t go to airplane mode because it uses the 3G connection, so I use iBlacklist to block all phone calls and texts, but it’s also really useful to block selected callers all the time
    -MyWi – Create a wifi network and share your 3G connection with multiple computers, way easier than tethering in any other method they allow.. I never use anything other than MyWi to tether now
    -My3G for Facetime over 3G and full quality youtube.. though really they wouldn’t be allowing My3G to be on the app store, they would just remove those restrictions from those apps

  • NoahAttic

    yea, it’s funny. but If i am a developer, i won’t be happy about these bullshits. i don’t need a company to judge whether my app is fart or not. i will let the market judge.

    what’s clarified is all those fancy app standards listed by apple is just totally bullshit, just for shutting up ppl’s mouths. apple judges the app by their own benefits. if they feel like your app is gonna hurt their business model or low quality, they just simply find an excuse to reject your application. that’s it. openness of apple is just a joke.

  • Briliant! I been saying for so long “250,000 apps. 20,000 of which are useful” copy cat apps, mirror apps (before i4 camera) that just turned your screen blank, fart apps, numerous battery apps. I think they should actually go through the app store and start removing the bad apps.

    Doing so might make them dip below 250,000 for bragging rights, but then they can advertise quality apps.

  • Binhex

    I don’t believe the no FaceTime over 3G has to do with Apple, my belief that is a carrier restriction. With AT&T and others lowering bandwidth caps having people make visual calls would eat up a lot of their monthly bandwidth in a hurry.

  • Nick

    True, but then they’d be able to sell bigger data plans.. Sure they’d need to expand their hardware… But what about other countries? I’m sure some country that has the iPhone is capable of handling the bandwidth load.. why should they all restrict this just because of AT&T. Maybe Canada could handle it because we’ve got multiple providers with the iPhone, though maybe it couldn’t because so many people are on Rogers.. but it’s possible. Not to mention the iPhone isn’t the only phone that has had video calls – it’s just the most popular

  • Auto Strada

    too bad but thats how the industry works. you first need apple to make the market judge your apps the same way a new artist needs the exposure a record company or itunes to make it possible to sell records/music.

    if i was the record company, id judge shit music like shit music because i feel it wont make me any money for the money i spend trying to make the shit look/sound good.

    apple is a business, please understand that. not defending apple; just cant stand closed-minded people.

  • Dick Jacklone

    Right!!! apple are two faced when they had no apps they accepted more now they can say they have
    250,000 woohooooo ! 3 quarters of them are useless pieces of shit anyways

  • Noahattic

    i totally understand your point. and actually, i agree with you and i am not closed-minded. however, the example you took doesn’t really fit this case. the first thing you should know is you pay for the membership of developer and you will share the profit with apple. it’s more like you rent a store at apple’s shopping mall and sell your stuff. and the mall management doesn’t care what you sell as long as you don’t break the law, make money and pay the rental.

    i know fart apps wast the resources and money to maintenance. if the app is that bad, no one will buy it. then you can reject it due to not enough audience for a certain amount time. what i really don’t like apple is they make their own rules and don’t follow it, but they pretend they do.

    personally, if apple go big, they just do whatever they can to rob your money and ppl buy into it.

  • Auto Strada

    i can see where you’re coming from. i understand it.

    but all companies aren’t the angels they sometimes portray themselves to be. even apple. going back to being a business, however. ALL businesses exist to make a profit. it’s only secondary that what they produce/sell makes people happy or does society good.

    and, it IS Jobs’ company (despite being a corp) so he can make any call he wants to regarding what apple does and how they are done to a legal point. people buy into it because their products are good – i guess we’re all stupid, eh? lol

  • thank you for your understanding.

    i understand the first goal of a company is to make a profit. and apple is one of the best money machines. there ‘s nothing we can do about it. i like apple product, but i am sick of its hypocrisy.

    anyways, luckily i am not an iphone developer yet…….

  • lol Go steve!!

    Haha absolutely brilliant!!